Buy from our bookstore and 25% of the cover price will be given to a school of your choice to buy more books. *15% of eBooks.
Books By Kim Lehman, Ian Fillis, Mark Wickham - Author
Kim Lehman is Discipline Leader (Marketing) at the University of Tasmania. His research interests focus on the arts and cultural sectors and he has been published in the Journal of Business Research, the Journal of Marketing Management, and Annals of Tourism Research.
Ian Fillis is Professor of Entrepreneurship at Liverpool Business School, Liverpool John Moores University. He is co-editor of The Handbook of Entrepreneurship and Marketing (2020) and Creative Marketing: An Extended Metaphor for Marketing in a New Age (2006).
Mark Wickham is a Senior Lecturer at the University of Tasmania. He is co-author of Regional Economic Development: The Role of Regional Government in the Development of Internationally Competitive Industry Clusters (2014) and Marketing: Planning and Strategy (2012).