Buy from our bookstore and 25% of the cover price will be given to a school of your choice to buy more books. *15% of eBooks.
Books By John A. Quelch, Rohit Deshpande - Author
John A. Quelch is senior associate dean and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001 he was dean of London Business School. Quelch is the author or coauthor of sixteen books.
Rohit Deshpandeé is Sebastian S. Kresge Professor of Marketing at Harvard Business School. His primary research interest concerns the impact of corporate culture on global marketing strategy.