Books By Indian Academy of Management - Author

Dr. Prashant Mishra is the Dean, the School of Business Management (SBM), Narsee Monjee Institute of Management Studies (NMIMS) Deemed-to-be-University, Mumbai. In his professional journey of 24 years, he has performed the role of an educator, researcher, trainer, consultant, and institution builder in both public and private educational institutions in India. During his tenure as a Professor of Marketing at the Indian Institute of Management (IIM) Calcutta, he served as the Dean, New Initiatives and External Relations (2018-21); the Head of the task force for establishing IIM Bodhgaya (2016-2018); and the Chairperson, Post Graduate Programmes (2008-2012). Dr. Mishra's research interests include sales and marketing processes, consumer psychology, digital marketing, and sustainability. His research has been published in prestigious outlets, such as Journal of Advertising, Academy of Marketing Science Review, Journal of Business Ethics, Journal of Business and Industrial Market