Gwenola Yannou-Le Bris is Senior Lecturer in Ecodesign and Ecoinnovation Management at AgroParisTech, France. Hiam Serhan is a Postdoctoral Researcher in Ecoinnovation Management at AgroParisTech, France. Sibylle Duchaîne is Senior Lecturer in Management and Human Resources at ONIRIS, Veterinary Medicine, Food Science and Engineering, National College, France. Jean-Marc Ferrandi is Professor of Marketing, Consumer Behavior and Innovation at ONIRIS, Veterinary Medicine, Food Science and Engineering, National College, France. Gilles Trystram is Professor of Industrial Engineering and Director General of AgroParisTech, France.