David Craig is a Clinical Professor at the University of Southern California in the Annenberg School at the University of Southern California. He is one of the world's leading scholars of the "emerging creator" industries, marked by social media entrepreneurs and influencers harnessing global platforms. Craig has been cited in major outlets including the New York Times, Los Angeles Times, USA Today, Hollywood Reporter, Vox, CNN, Bloomberg, and NBC News. Prior to his academic career, he was a multiple Emmy-nominated Hollywood producer and cable television executive involved in over thirty projects, from feature films to television programs, web series and stage productions. His television projects garnered critical acclaim and were nominated for over seventy Emmy, Peabody, and Golden Globe awards.
