Adam Aspin is an independent business intelligence consultant based in the United Kingdom. He has worked with SQL Server for over 25 years, and now focuses on Power BI. During this time, he has developed several dozen BI and analytics systems based on the Microsoft BI product suite. Adam has been creating JSON theme files since the feature was first introduced in Power BI Desktop, and has delivered corporate Power BI themes for dozens of clients across Europe.
Adam is a graduate of Oxford University. He has applied his skills for a range of clients in finance, banking, utilities, telecoms, construction, and retail. He is the author of a number of Apress books:
Pro Power BI Dashboard Creation; Pro DAX and Data Modeling in Power BI; Pro Data Mashup in Power BI;
SQL Server Data Integration Recipes; Business Intelligence with SQL Server Reporting Services;
High Impact Data Visualization in Excel with Power View, 3D Maps, Get and Transform and Power
