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In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favourite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates 'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.
A friss diplomas, utkereso Phil Knight az apjatol kolcsonzott 50 dollarbol inditotta el ceget. Jo minosegu, olcso futocipoket importalt Japanbol, amelyeket az autoja csomagtartojabol arusitott. Az elso evben, 1963-ban 8000 dollaros forgalmat termelt - napjainkban a Nike eves bevetele tobb mint 30 milliard dollar, es az egyik leginnovativabb es legertekesebb markava valt, amelynek ujitasait vilagszerte probaljak masolni. A startupok koraban a ceg a minoseg szinonimaja lett, az ikonikus pipa"e; pedig mara a teljesitmeny, a dinamizmuses a lehetoseg szimboluma, amelyet barhol felismernek.Phil Knight, az ember a pipa mgtt"e;, mindig is rejtly volt. MeglepA , szerny, A szinte s szellemes nletrajzban felfedi teljes trtnett. Mesl a szmos kudarcrl, a kegyetlen versenytrsakrl, a rengeteg ktkedA rA l s az ellensges bankrokrl, majd a szenzcis gyA zelmekrA l s sikerekrA l is. Sorra veszi azokat a munkatrsakat, akik a Nike szvt-lelkt formltk: kztk az alapttrs futedzA , a lobbankony s karizmatikus Bill Bowerman, valamint a cg elsA alkalmazottai, egy raks klnc s tuds, akik a Nike elhivatott csapatv kovcsoldtak.Knight s trsai mersz jvA kpkkel s szilrd meggyA zA dskkel, hogy a sport ereje jobb teszi az embert, egy olyan mrkt s kultrt hoztak ltre, amely megvltoztatta mindennapjainkat s a mozgshoz val viszonyunkat.Klykkorom ta ismerem Phil Knightot, de igazbl e nha megdbbentA , nha meghat, A szinte knyvbA l ismertem meg csak igazn. s ugyangy a Nike-rl se tudtam semmit. Bszkesggel viseltem a termkeit, s fel se fogtam az innovci, az letbenmarads s a gyA zelem figyelemre mlt trtnett, amely minden egyes pipa mgtt ll. Hiteles, vicces - a leginkbb vrt nletrajz azoknak az embereknek, akik rdeklA dnek a sport s a kivteles teljestmnyek irnt.Andre Agassi, teniszezA Megindt, ugyanakkor vgtelenl szrakoztat kalandos utazs, amelynek sorn tanulhatunk az innovcirl s kreativitsrl. Phil Knight trtnete nemcsak a legends pipa trtnett mesli el, hanem azt is, hogyan knyrgtt klcsnrt a vonakod bankoknak, miknt verbuvlta ssze furcsa, de zsenilis, lzad kollgit, s hogyan tudtak egyttmA kdni, hogy egy kivteles s paradigmavlt vllalatot s mrkt ptsenek. A knyv inspirci mindazoknak, akik egy rendhagy lmot kvetnek.Michael Spence, Nobel-djas kzgazdszA vilg egyik legbefolysosabb zletembere, Phil Knight, a Nike alaptja. 1964-tA l 2004-ig a vllalat vezrigazgatja, napjainkban pedig az igazgattancs elnke. Oregon llamban l a felesgvel, Pennyvel.
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The Stranglers occupy a paradoxical position within the history of popular music. Although major artists within the punk and new-wave movements, their contribution to those genres has been effectively quarantined by subsequent critical and historical analyses. They are somehow outside the realm of what responsible accounts of the period consider to be worthy of chronicling. Why is this so? Certainly The Stranglers' seedy and intimidating demeanor, and well-deserved reputation for misogyny and violence, offer a superficial explanation for their cultural excommunication. However, this landmark work suggests that the unsettling aura that permeated the group and their music had much more profound origins; ones that continue to have disturbing implications even today. The Stranglers, it argues, continue to be marginalised because, whether by accident or design, they brought to the fore the underlying issues of identity, status and structure that must by necessity be hidden from society's conscious awareness. For this, they would not be forgiven.