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John Howkins is a leading figure in the global understanding of work and creativity. He is the author of the seminal The Creative Economy (Penguin UK, 2002; new editions 2007 & 2013), which has been translated into 14 languages. John Howkins was chair of the London Film School and chief adviser to HBO and Time Warner for 15 years. In 2006, the Shanghai government set up the John Howkins Research Centre on the Creative Economy.
Invisible work is the hidden ingredient for success in an AI-defined era. It is a mindset of deeply focused, value-added thinking and sharing. It is a process of creativity that combines emotional intelligence and collaboration. It is the key to the success of a growing army of self-employed workers. This is an emerging field of work in which new business domains and creative endeavours are based on personal interests and digital connections. It is also, crucially, the answer to the question of how we thrive in the AI era and raise a new generation capable of working with - rather than being replaced by - AI. Howkins lays out a visionary framework for working practice and success. He focuses on the ways in which we think most innovatively, how we best share those private ideas, how we make unseen connections and remain authentic whilst staking out our domain in a virtual world. He considers the growing area of self-employment in a chapter entitled `The Incorporated Self', and he explores the tricky task of spotting and nurturing those best suited to invisible work.
Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.