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John Howkins - Author

About the Author

John Howkins is a leading figure in the global understanding of work and creativity. He is the author of the seminal The Creative Economy (Penguin UK, 2002; new editions 2007 & 2013), which has been translated into 14 languages. John Howkins was chair of the London Film School and chief adviser to HBO and Time Warner for 15 years. In 2006, the Shanghai government set up the John Howkins Research Centre on the Creative Economy.

Featured books by John Howkins

Other books by John Howkins

The Creative Economy How People Make Money from Ideas

The Creative Economy How People Make Money from Ideas

Author: John Howkins Format: Paperback / softback Release Date: 07/11/2013

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

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