10% off all books and free delivery over £40
Buy from our bookstore and 25% of the cover price will be given to a school of your choice to buy more books. *15% of eBooks.

Marketing

View All Editions

The selected edition of this book is not available to buy right now.
Add To Wishlist
Write A Review

About

Marketing Synopsis

No management school prepares a budding marketing professional for the real world. Most business courses end up offering only theoretical knowledge on marketing. Filling in this crucial gap, this book offers practical tips on marketing strategy, planning and execution. It is a quick guide to the hands-on approach of marketing as opposed to the hundreds of theoretical books available on the subject.This book is a step-by-step guide on planning and executing TVC, prints, OOH, radio, BTL and digital campaigns as a marketer and more. How do you manage your bills? What do you as a marketer understand by negotiation? How should you manage internal communications? What is social/business networking and how can this be managed? Find answers to all these questions and more, explained in this book in the most pragmatic manner.Marketing: Tricks of the Trade They Won't Teach You at B-Schools! is a must-have for any management student, marketing professional or entrepreneur who wants to be a notch above her/his peers. Sharpen your marketing acumen, know the trade secrets and get it right every time!

About This Edition

ISBN: 9788129148087
Publication date: 31st March 2018
Author: Adit Chouhan
Publisher: Rupa Publications an imprint of Rupa Publications India Pvt Ltd.
Format: Paperback
Pagination: 248 pages
Genres: Biographies & Autobiographies