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Business Research Projects by A. D. Jankowicz


Business Research Projects by A. D. Jankowicz

Now in its fourth edition, this respected and comprehensive text and companion website provides a clear guide to planning and undertaking business research projects and dissertations. Dealing with every stage of project work - from inception, reviewing the literature, gathering and analysing the data, to writing up and presenting the report - this book is an ideal text for all students engaged in business research projects and dissertations, and their lecturers.


PART I: PLANNING A RESEARCH PROJECT. 1. Purpose and objectives of a project. 2. Choosing a topic. 3. Standards of assessment. 4. Getting organized for take-off. PART II: KEY ISSUES IN DEPTH. 5. Basic assumptions about research 6. Research roles 7. Reviewing and using the literature. PART III: A GUIDE TO EMPIRICAL WORK. 8. Planning empirical work. 9. Methods and techniques. 10. Semi-structured, open-ended techniques. 11. Fully structured techniques. 12. Further techniques. 13. Writing it up. Bibliography. Glossary. Index.

About the Author

A.D. Jankowicz PhD, C Psych is Reader in Management at the University of Teeside, UK, and Director of the Central and Eastern European Research Centre at the Business School. He has over twenty years' experience of supervision of management projects at undergraduate, postgraduate and post-experience level.

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Book Info

Publication date

1st December 2004


A. D. Jankowicz

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Cengage Learning EMEA


416 pages


Business & management



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