win prizes
Search our site
Out of the Blue by Sophie Cameron Read the opening extract of the brand new Sophie Cameron book before its publication on 22/03/2018

Approaches to Quantitative Research A Guide for Dissertation Students by Helen Chen

Approaches to Quantitative Research A Guide for Dissertation Students


Approaches to Quantitative Research A Guide for Dissertation Students by Helen Chen

APPROACHES TO QUANTITATIVE RESEARCH is designed for both undergraduate and postgraduate business students who are planning to undertake a research project or dissertation. Due to a lack of formal research training and experience, students can find completing research projects a daunting task. This, coupled with a fear of statistics, can culminate in quite an overwhelming experience for many students. Therefore, APPROACHES TO QUANTITATIVE RESEARCH takes a practical approach to quantitative research techniques by providing step-by-step guides to their application and interpretation. By using easy-to-understand language, while at the same time not losing the statistical underpinnings, as well as downloadable datasets, this book demonstrates how to use the appropriate quantitative methods to answer different types of research questions, and how to analyse data by using SPSS.

About the Author

Helen Chen, BA, MBA, PhD, lectures at the Dublin Institute of Technology (Ireland) in international marketing and marketing modules. Her research interests include consumer behaviour, international marketing and foreign market entry modes.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

14th September 2012


Helen Chen

More books by Helen Chen
Author 'Like for Like'


Oak Tree Press


186 pages


Research methods: general



If you love reading, then you'll love Lovereading! Full of tips & info for every discerning reader.

Lynne Rapson

Lovereading has all the new books and also suggestions for 'similar' authors whilst waiting for your favourites new books.

Carol Peace

Their sending me my first book to review 18 months ago re-awakened my fondness for reading, since then I have purchased some real gems.

Barry Griffiths

Lovereading is a world of books. It has everything you need from new to old and much loved classic books. It even give you recommendations!

Kate Thurston

You'll always find what you never knew you were looking for and you're always spoilt for choice.

Helen Jones

I 'Lovereading' because it lets me see what new books are around with a detailed synopsis and readers' reviews.

Judith Sharp

With literary excellence, humour and drama, Lovereading's got value and is a real stress-calmer!

Siobhan McDowell

I love that Lovereading handpicks very special debut reads.

Magda North