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The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy

by Cathy A. Enz

The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy Synopsis

This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.

Book Information

ISBN: 9781412905909
Publication date: 14th September 2010
Author: Cathy A. Enz
Publisher: SAGE Publications Inc
Format: Hardback
Pagination: 1080 pages
Categories: Business strategy, Hospitality industry, Hotel & catering trades,

About Cathy A. Enz

Cathy A. Enz is Executive Director of The Center for Hospitality Research at Cornell University, and Lewis G. Schaeneman, Jr. Professor of Innovation & Dynamic Management. Her primary research focus is on innovation, best practices and change management; strategic human resource management, including the empowerment of service workers and the development of social partnerships for economic development. Dr. Enz' publications include over 50 articles in Administrative Science Quarterly, the Academy of Management Review, the Hospitality and Tourism Research Journal, the Cornell Hotel and Restaurant Administration Quarterly, Human Relations, and others. Numerous book chapters and books, including American Lodging Excellence: The Keys to ...

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