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The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy by Cathy A. Enz
  

The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy

Synopsis

The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy by Cathy A. Enz

This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.

About the Author

Cathy A. Enz is Executive Director of The Center for Hospitality Research at Cornell University, and Lewis G. Schaeneman, Jr. Professor of Innovation & Dynamic Management. Her primary research focus is on innovation, best practices and change management; strategic human resource management, including the empowerment of service workers and the development of social partnerships for economic development. Dr. Enz' publications include over 50 articles in Administrative Science Quarterly, the Academy of Management Review, the Hospitality and Tourism Research Journal, the Cornell Hotel and Restaurant Administration Quarterly, Human Relations, and others. Numerous book chapters and books, including American Lodging Excellence: The Keys to Best Practices in the U.S. Lodging Industry (with L. Dube, L. Renaghan, and J. Siguaw); Educational Institute of the American Hotel Motel Assoc; (July 1999).

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Book Info

Publication date

29th June 2010

Author

Cathy A. Enz

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Publisher

SAGE Publications Inc

Format

Hardback
1080 pages

Categories

Business strategy
Hospitality industry
Hotel & catering trades

ISBN

9781412905909

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