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PDAs, Internet phones, web pads - wireless is here in a big way. But just because potential customers have unplugged themselves doesn't mean you can't reach them. The best news is, you don't need a lot of computer expertise to capitalize on the snowballing mobile commerce trend . The Get-Started Guide to M-Commerce is a nontechnical, easy-to-use introduction that takes you and your company through the strategic, technical, and marketing processes crucial to transforming your business into a mobile-market success story. From deciding whether or not to go mobile to the do's and don'ts of implementing m-commerce technology, this accessible guide offers a reader-friendly overview of issues like: evaluating multiple m-commerce options; adapting HTML for the possibilities and limitations of mobile device displays; creating HDTML and WAP pages; and, guaranteeing secure transactions and customer privacy and many more, including how to shift to wireless internal networking, and how to advertise your business to customers on the move .
| ISBN: | 9780814471302 |
| Publication date: | 10th May 2002 |
| Author: | Danielle Zilliox |
| Publisher: | Amacom |
| Format: | Paperback / softback |
| Pagination: | 240 pages |
| Categories: | Management & management techniques, Postal & telecommunications industries, |
Danielle Zilliox (Los Angeles, CA) is a technical writer and business consultant, and the author of The Get-Started Guide to E-Commerce (AMACOM: 0-8144-7117-X).
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