rebus 30th anniversary
Search our site
Are You Sleeping by Kathleen Barber Read the opening extract of the brand new Kathleen Barber book before its publication on 27/12/2017

Sesame Street and the Reform of Children's Television by Robert W. Morrow
  

Sesame Street and the Reform of Children's Television

Synopsis

Sesame Street and the Reform of Children's Television by Robert W. Morrow

By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line. The Children's Television Workshop (CTW)-and its fresh approach to writing and producing programs for kids-emerged from this growing concern. Sesame Street-CTW's flagship, hour-long show-aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side. Through extensive archival research and a systematic study of sample programs from Sesame Street's first ten seasons, Morrow tells the story of Sesame Street's creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform.

Reviews

An insightful look at American children's television. * Library Journal * [An] accessible, well-researched introduction to the people and principles behind the show's creation... Essential. * Choice * Any student of film, television, sociology and American history will find it intriguing and educational. * California Bookwatch * Morrow's engaging and straightforward book takes us back to that moment in the late 1960s when Sesame Street struggled into existence, and when programming was not yet brought to us by the letter 'S.
Nicholas Sammond

* American Historical Review * Reading Morrow's account of the complex and discordant early years of Sesame Street was like reading the biography of a childhood friend. * Journal of Broadcasting and Electronic Media *


About the Author

Robert W. Morrow is an assistant professor of history at Morgan State University.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

6th November 2008

Author

Robert W. Morrow

More books by Robert W. Morrow
Author 'Like for Like'
    recommendations

Publisher

Johns Hopkins University Press

Format

Paperback
256 pages

Categories

Television
TV & society

ISBN

9780801890857

Lovereading - a community of people passionate about reading and sharing their views. An incomparable website for book lovers.

Helen Clark

Lovereading tells me about new books before they hit the shelves, lets me find other authors I may like and has great prize draws!

Sheila Dale

Insightful reader reviews and unbiased recommendations. I don't know how I chose books before Lovereading! An essential for all book lovers.

Sarah Harper

They are bright, breezy and eager to offer a great book, then genuinely listen/respect the review one writes.

Maggie Crane

Ever purchased a book, read a few pages & thought I'm not going to enjoy this? Honest book reviews mean you'll never have that problem again

Jill Peters

Lovereading helps me decide what real people read.

Kerry Bridges

What can I say, the clue is in the title Lovereading - and awesome books.

Sarah Davis

I love 'try before you buy' extracts. I love the wide range of authors & genres. I love the author info. I love books!

Judi Davies

Lovereading4kids

Lovereading4schools