Advertising A Cultural Economy

by Liz McFall

Part of the Culture, Representation and Identity series Series

Advertising A Cultural Economy Synopsis

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

Book Information

ISBN: 9780761942559
Publication date: 18th February 2004
Author: Liz McFall
Publisher: SAGE Publications Inc
Format: Paperback
Pagination: 224 pages
Categories: Sociology & anthropology, Advertising, Cultural studies, Communication studies,

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