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Advertising A Cultural Economy by Liz McFall
  

Synopsis

Advertising A Cultural Economy by Liz McFall

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

About the Author

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Book Info

Publication date

18th February 2004

Author

Liz McFall

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Publisher

SAGE Publications Inc

Format

Paperback
224 pages

Categories

Sociology & anthropology
Advertising
Cultural studies
Communication studies

ISBN

9780761942559

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