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Branding Texas Performing Culture in the Lone Star State by Leigh Clemons

Branding Texas Performing Culture in the Lone Star State


Branding Texas Performing Culture in the Lone Star State by Leigh Clemons

Ask anyone to name an archetypal Texan, and you're likely to get a larger-than-life character from film or television (say John Wayne's Davy Crockett or J. R. Ewing of TV's Dallas) or a politician with that certain swagger (think LBJ or George W. Bush). That all of these figures are white and male and bursting with self-confidence is no accident, asserts Leigh Clemons. In this thoughtful study of what makes a Texan, she reveals how Texan identity grew out of the history-and, even more, the myth-of the heroic deeds performed by Anglo men during the Texas Revolution and the years of the Republic and how this identity is constructed and maintained by theatre and other representational practices. Clemons looks at a wide range of venues in which Texanness is performed, including historic sites such as the Alamo, the battlefield at Goliad, and the San Jacinto Monument; museums such as the Bob Bullock Texas State History Museum; seasonal outdoor dramas such as Texas! at Palo Duro Canyon; films such as John Wayne's The Alamo and the IMAX's Alamo: The Price of Freedom; plays and TV shows such as the Tuna trilogy, Dallas, and King of the Hill; and the Cavalcade of Texas performance at the 1936 Texas Centennial. She persuasively demonstrates that these performances have created a Texan identity that has become a brand, a commodity that can be sold to the public and even manipulated for political purposes.


Clemons writes an interesting and readable history of the construction of a cultural identity--the 'Texan'--on the local and global levels, making clear what is unique and what is commonplace about that identity. This is a significant contribution to the field--there is nothing else like it--and this book will take its place with recent cultural histories exploring, for example, Buffalo Bill and the Wild West show, rudeness and civility in nineteenth-century America, and constructions of gender. Rosemarie K. Bank, Professor of Theatre, Kent State University

About the Author

LEIGH CLEMONS is Associate Professor of Theatre and Women's and Gender Studies at Louisiana State University.

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Book Info

Publication date

1st August 2008


Leigh Clemons

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University of Texas Press


202 pages


Cultural studies
Film, TV & radio
Dance & other performing arts



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