That’s China is a gripping business memoir about a British entrepreneur’s daring attempt to force open China’s closed media. That’s-China-Front_smSince the 1949 Communist takeover, the Chinese media has fallen under State ownership with a sole aim of promoting the leadership of the Chinese Communist Party. Historically, there has been little room for private enterprise; those who dared to provoke the authorities usually did so only once. But in the late 1990s, Mark Kitto – a former solider turned amateur journalist - attempted the impossible by launching a ‘That’s’ magazine franchise in Shanghai, Guangzhou and Beijing. Kittos’ debut book, China Cuckoo, published in 2009, describes his remarkable but ill-fated journey: He lost a fortune but found "a peaceful existence” in a 19th-Centiry mountaintop village.   Now, six years later, Kitto is back with the long-awaited prequel. That’s China (Forty-Six Books) reveals how he made his millions by building the most popular – and most profitable – English language publishing business in China.   Kitto’s story is a rollercoaster ride through the tumultuous twists and turns of Chinese business. No foreigner in modern times has come so close to the heart of the Chinese propaganda machine on their own terms, and no book has revealed the inner workings of China in quite this way.   Indeed, few foreigners boast Kitto’s in-depth knowledge of the country, and fewer are in an authoritative (and objective) position to share their experiences of China’s impenetrable media.   Told with Kitto's trademark humour and unflinching honesty, That’s China is a fast-paced business saga that will appeal to mainstream audiences and the business-legal communities alike.   But That’s China is more than an entertaining read. It’s a glimpse into the mind of a true entrepreneur – life’s ambitious individuals whose drive and conviction refuse to wane despite overwhelmingly bleak odds. Kitto was variously fined (considerable amounts), blackmailed and libelled. He was dragged into China’s highest court. And yet he persevered. Foolhardy? Perhaps. Courageous? Absolutely.   By facing these hurdles head on and refusing to accept defeat, That’s China tells a story of human resilience and about the challenges of fitting in – of understanding – a hostile alien culture.