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Advertising industry books

See below for a selection of the latest books from Advertising industry category. Presented with a red border are the Advertising industry books that have been lovingly read and reviewed by the experts at Lovereading.

With expert reading recommendations made by people with a passion for books and some unique features Lovereading will help you find great Advertising industry books and those from many more genres to read that will keep you inspired and entertained. And it's all free!


Recently Published

The Consumerist Manifesto Advertising in Postmodern Times by Martin P. Davidson The Consumerist Manifesto Advertising in Postmodern Times

Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the...
Format: Hardback - Released: 30/06/2017

Reporting for China How Chinese Correspondents Work with the World by Pal Nyiri Reporting for China How Chinese Correspondents Work with the World

While Western media are shrinking their foreign correspondent networks, Chinese media, for the first time in history, are rapidly expanding worldwide. The Chinese government is financing most of this growth, hoping to strengthen its influence and improve its public image....
Format: Hardback - Released: 11/05/2017

Superbrands Annual by Superbrands UK Ltd. Superbrands Annual

Superbrands Annual 2017 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field.
Format: Hardback - Released: 04/05/2017

Madison Avenue Manslaughter An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies by Michael Farmer Madison Avenue Manslaughter An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies

The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a recipe for disaster. So what are the logical consequences of the failure to act? For the...
Format: Paperback - Released: 21/02/2017

Reporting for China How Chinese Correspondents Work with the World by Pal Nyiri Reporting for China How Chinese Correspondents Work with the World

While Western media are shrinking their foreign correspondent networks, Chinese media, for the first time in history, are rapidly expanding worldwide. The Chinese government is financing most of this growth, hoping to strengthen its influence and improve its public image....
Format: Paperback - Released: 16/02/2017

Chutzpah & Chutzpah Saatchi & Saatchi: The Insiders' Stories by Richard Myers Chutzpah & Chutzpah Saatchi & Saatchi: The Insiders' Stories

The story of Saatchi & Saatchi as it has never been told before: as a multiple eyewitness account - by the people who were really there.
Format: Hardback - Released: 02/02/2017

Coolbrands: An Insight into Some of Britain's Coolest Brands by Superbrands UK Limited Coolbrands: An Insight into Some of Britain's Coolest Brands

CoolBrands(R) is an annual initiative aiming to identify and pay tribute to the nation's coolest brands.
Format: Hardback - Released: 01/12/2016

Strategies for Media Reform International Perspectives by Des Freedman, Jonathan Obar, Cheryl Martens, Robert W. McChesney Strategies for Media Reform International Perspectives
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This collection brings together strategies for advancing media reform, prepared by 33 scholars and activists from around the world. Chapters consider how best to secure change in areas including media ownership, media literacy, net neutrality, community radio, online surveillance and...
Format: Paperback - Released: 04/08/2016

Other books in this genre

Strategies for Media Reform International Perspectives by Des Freedman, Jonathan Obar, Cheryl Martens, Robert W. McChesney Strategies for Media Reform International Perspectives
, , ,
This collection brings together strategies for advancing media reform, prepared by 33 scholars and activists from around the world. Chapters consider how best to secure change in areas including media ownership, media literacy, net neutrality, community radio, online surveillance and...
Format: Hardback - Released: 04/08/2016

The Codes of Advertising Fetishism and the Political Economy of Meaning in the Consumer Society by Sut Jhally The Codes of Advertising Fetishism and the Political Economy of Meaning in the Consumer Society

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who work for the media in...
Format: Hardback - Released: 29/07/2016

The Best Advertising Course in Town The Halcyon Days of Colman, Prentis and Varley by Ruth Artmonsky The Best Advertising Course in Town The Halcyon Days of Colman, Prentis and Varley

Charts the rapid rise of Colman, Prentis & Varley (CPV), a leading advertising agency in the 1930s, and its renaissance in the immediate post-war years.
Format: Paperback - Released: 27/04/2016

Plunkett's Advertising & Branding Industry Almanac 2016 Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies by Jack W. Plunkett Plunkett's Advertising & Branding Industry Almanac 2016 Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion....
Format: Paperback - Released: 30/03/2016

Madison Avenue Manslaughter An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies by Michael Farmer Madison Avenue Manslaughter An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

An analysis of the advertising industry and how to create a sustainable innovative agency in today's world.
Format: Hardback - Released: 09/06/2015

Coolbrands An Insight into Some of Britain's Coolest Brands by Superbrands Ltd. Coolbrands An Insight into Some of Britain's Coolest Brands

CoolBrands(R) is an annual initiative aiming to identify and pay tribute to the nation's coolest brands.
Format: Hardback - Released: 30/10/2014

Designing Women Women Working in Advertising and Publicity from the 1920s to the 1960s by Ruth Artmonsky Designing Women Women Working in Advertising and Publicity from the 1920s to the 1960s

Recognising the contribution of the many now forgotten women who helped to build and develop the UK advertising industry in the first half of the 20th century, either as executives or as designers.
Format: Paperback - Released: 30/10/2013

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