granchester eleanor oliphant make the most of Lovereading books of the month newgen books for YA readers
Search our site
Blue Light Yokohama by Nicolas Obregon Read the opening extract of the brand new Nicolas Obregon book before its publication on 18/09/2017

Market research books

See below for a selection of the latest books from Market research category. Presented with a red border are the Market research books that have been lovingly read and reviewed by the experts at Lovereading.

With expert reading recommendations made by people with a passion for books and some unique features Lovereading will help you find great Market research books and those from many more genres to read that will keep you inspired and entertained. And it's all free!


Recently Published

Market Research The Process, Data, and Methods Using Stata by Erik Mooi, Marko Sarstedt Market Research The Process, Data, and Methods Using Stata
,
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential...
Format: Hardback - Released: 04/09/2017

Network Embeddedness Examining the Effect on Business Performance and Internationalization by Milena Ratajczak-Mrozek Network Embeddedness Examining the Effect on Business Performance and Internationalization

This book systematizes the concepts of business relationships and network embeddedness, taking a new approach to internationalization, relevant for the global economy. It reflects the growing importance of network internationalization theory and explores the impact of embeddedness in domestic and...
Format: Hardback - Released: 23/07/2017

Doing Business In Ghana Challenges and Opportunities by John E. Spillan, Domfeh Obed King Doing Business In Ghana Challenges and Opportunities
,
This book provides a thorough perspective on the realities of doing business in Ghana, outlining the economic, social, technological, and cultural dimensions of the society. It offers insight for entrepreneurs into the region's markets based on GDP growth, political and...
Format: Hardback - Released: 02/07/2017

Collaborative Research Design Working with Business for Meaningful Findings by Louise Young Collaborative Research Design Working with Business for Meaningful Findings

This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that...
Format: Hardback - Released: 26/06/2017

Advances in Luxury Brand Management by Jean Noel Kapferer Advances in Luxury Brand Management

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.
Format: Hardback - Released: 11/06/2017

Marketing Research An applied approach by Naresh K. Malhotra, Dan Nunan, David F. Birks Marketing Research An applied approach
, ,
Revised edition of Marketing research, 2012.
Format: Paperback - Released: 08/06/2017

The Business of Choice Marketing to Consumers' Instincts by Matthew Willcox The Business of Choice Marketing to Consumers' Instincts

Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the...
Format: Paperback - Released: 08/06/2017

Digitalizing Consumption How Devices Shape Consumer Culture by Franck Cochoy Digitalizing Consumption How Devices Shape Consumer Culture

Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are merging with traditional...
Format: Hardback - Released: 05/06/2017

Coming Soon

Muslim Women at Work Religious Discourses in Arab Society by Yusuf Sidani Muslim Women at Work Religious Discourses in Arab Society

This book explores how a growing religious discourse is advocating for change in women's employment participation in Arab societies. It provides a historical and cultural overview of women in Arab societies as well as issues of homogeneity and heterogeneity in...
Format: Hardback - Released: 24/09/2017

The Routledge Companion to Consumer Behavior by Michael R. Solomon The Routledge Companion to Consumer Behavior

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international...
Format: Hardback - Released: 25/09/2017

Celebrity Fandom and Consumer Behaviour Autoethnographic Insights into the Life of a Fan by M. Wohlfeil Celebrity Fandom and Consumer Behaviour Autoethnographic Insights into the Life of a Fan

This book explores the widespread consumption phenomenon of celebrity fandom and provides a detailed overview of its previous conceptualization across different academic fields. The chapters take the reader on a narrative journey into a consumer's parasocial fan relationship with an...
Format: Hardback - Released: 27/10/2017

The Undermining of Beliefs in the Autonomy and Rationality of Consumers by John O'Shaughnessy, Nicholas O'Shaughnessy The Undermining of Beliefs in the Autonomy and Rationality of Consumers
,
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer...
Format: Paperback - Released: 31/10/2017

Marketing Research A Concise Introduction by Bonita Kolb Marketing Research A Concise Introduction

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.
Format: Hardback - Released: 29/11/2017

Marketing Research A Concise Introduction by Bonita Kolb Marketing Research A Concise Introduction

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.
Format: Paperback - Released: 29/11/2017

Reset Business and Society in the New Social Landscape by James Rubin Reset Business and Society in the New Social Landscape

As consumers, our access to-and appetite for-information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our expectations....
Format: Hardback - Released: 01/12/2017

Eurasian Business Perspectives Proceedings of the 20th Eurasia Business and Economics Society Conference - Vol. 1 by Mehmet Huseyin Bilgin Eurasian Business Perspectives Proceedings of the 20th Eurasia Business and Economics Society Conference - Vol. 1

This volume presents selected papers on recent management research from the 20th Eurasia Business and Economics Society (EBES) Conference, which was held in Vienna in 2016.
Format: Hardback - Released: 02/12/2017

Consumer Buying Behaviour A Modelling Approach by Sadia Samar Ali Consumer Buying Behaviour A Modelling Approach

Based on comprehensive research, this book focuses on purchase incidence models of consumer buying behavior, which provide answers to the questions `when' and `how much to purchase'. It discusses consumer buying behavior, including pre-purchase needs and attitudes together with experiences...
Format: Hardback - Released: 09/12/2017

Other books in this genre

Contemporary Consumer Culture Theory by John F., Jr. Sherry Contemporary Consumer Culture Theory
,
Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help...
Format: Hardback - Released: 30/05/2017

The Handbook of Market Research for Life Science Companies Finding the Answers You Need to Understand Your Market by Jean-Francois Denault The Handbook of Market Research for Life Science Companies Finding the Answers You Need to Understand Your Market

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed. Is there a...
Format: Paperback - Released: 29/05/2017

The Cultural Meaning of Brands by Carlos J. Torelli, Maria A. Rodas, Jennifer L. Stoner The Cultural Meaning of Brands
, ,
The Cultural Meaning of Brands introduces a conceptual framework to understand: (1) How globalization is changing the marketplace and the way consumers bring cultural meanings and identities to the fore of their minds, (2) the mechanisms by which brands acquire...
Format: Paperback - Released: 28/05/2017

The Handbook of Market Research for Life Science Companies Finding the Answers You Need to Understand Your Market by Jean-Francois Denault The Handbook of Market Research for Life Science Companies Finding the Answers You Need to Understand Your Market

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed. Is there a...
Format: Hardback - Released: 23/05/2017

PR 2.0 New Media, New Tools, New Audiences by Deirdre K. Breakenridge PR 2.0 New Media, New Tools, New Audiences


Format: Paperback - Released: 10/05/2017

Moderne Methoden Der Marktforschung Kunden Besser Verstehen by Oliver Gansser Moderne Methoden Der Marktforschung Kunden Besser Verstehen


Format: Paperback / softback - Released: 19/04/2017

Emerging Economy MNES Exploring the Integration of Knowledge Transfer and Strategy for Sustainable Performance by Joan Lilian Ogendo Emerging Economy MNES Exploring the Integration of Knowledge Transfer and Strategy for Sustainable Performance

This book explores the influence of the modes of knowledge transfer and environmental dynamism on the relationship between strategic actions and the sustainable balanced scorecard measurement of performance. Special emphasis is placed on emerging multinational enterprises in Kenya, a country...
Format: Hardback - Released: 18/04/2017

Digital Signage Am Point of Sale Psychologische Und Verhaltensbezogene Wirkungen Unterschiedlicher Inhaltsarten by Sandra Manzinger Digital Signage Am Point of Sale Psychologische Und Verhaltensbezogene Wirkungen Unterschiedlicher Inhaltsarten


Format: Paperback / softback - Released: 06/04/2017

Registered users have access to unique site features

Register now