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The Woman in the Window by A. J. Finn Read the opening extract of the brand new A. J. Finn book before its publication on 22/01/2018

Market research books

See below for a selection of the latest books from Market research category. Presented with a red border are the Market research books that have been lovingly read and reviewed by the experts at Lovereading.

With expert reading recommendations made by people with a passion for books and some unique features Lovereading will help you find great Market research books and those from many more genres to read that will keep you inspired and entertained. And it's all free!


Recently Published

The Corporate Reputation of Multinational Corporations An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations by Cathrin Huber The Corporate Reputation of Multinational Corporations An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses.
Format: Paperback - Released: 04/11/2017

Marketing Research A Concise Introduction by Bonita Kolb Marketing Research A Concise Introduction

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.
Format: Paperback - Released: 01/11/2017

Marketing Research A Concise Introduction by Bonita Kolb Marketing Research A Concise Introduction

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.
Format: Hardback - Released: 01/11/2017

Methods in Consumer Research, Volume 2 Alternative Approaches and Special Applications by Gaston (Department of Food Science and Technology, Facultad de Quimica, Universidad de la Republica, Uruguay) Ares Methods in Consumer Research, Volume 2 Alternative Approaches and Special Applications
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Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context...
Format: Hardback - Released: 01/11/2017

Mastering Market Analytics Business Metrics - Practice and Application by Robert Kozielski Mastering Market Analytics Business Metrics - Practice and Application

In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
Format: Hardback - Released: 01/11/2017

Consumer Neuroscience by Philip (S. C. Johnson Distinguished Professor of International Marketing, Northwestern University) Kotler Consumer Neuroscience
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A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best...
Format: Hardback - Released: 20/10/2017

Consumer Vulnerability by Susan (University of Edinburgh, UK) Dunnett Consumer Vulnerability
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This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so-called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer...
Format: Hardback - Released: 10/10/2017

Rethinking Market Research for Global Business Integration by Rajagopal Rethinking Market Research for Global Business Integration

Presents the latest scholarly material on differences between international consumers and cultural norms that affect marketing initiatives, and new research designs that increase market share, expand profit, and build market competitiveness. This volume features extensive coverage of a broad range...
Format: Hardback - Released: 30/09/2017

Coming Soon

Consumer Social Values by Eda (Independent Scholar) Gurel-Atay Consumer Social Values

The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with specific attention to decision-making and behavior, have long been studied in consumer research. Bringing together a...
Format: Hardback - Released: 01/12/2017

Consumer Social Values by Eda (Independent Scholar) Gurel-Atay Consumer Social Values

The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with specific attention to decision-making and behavior, have long been studied in consumer research. Bringing together a...
Format: Paperback - Released: 01/12/2017

Time and Culture in Consumer Behaviour Framing the Future by Thomas Derek (University of Southern Denmark, Denmark) Robinson Time and Culture in Consumer Behaviour Framing the Future
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The possible future effects of human behaviour are an important part of how we generate meaning about that behaviour. This also applies to consumption. Even purchasing breakfast cereals are informed by utopian and dystopian visions of GM-crops; robot vacuum cleaners...
Format: Hardback - Released: 01/12/2017

Eurasian Business Perspectives Proceedings of the 20th Eurasia Business and Economics Society Conference - Vol. 1 by Mehmet Huseyin Bilgin Eurasian Business Perspectives Proceedings of the 20th Eurasia Business and Economics Society Conference - Vol. 1

This volume presents selected papers on recent management research from the 20th Eurasia Business and Economics Society (EBES) Conference, which was held in Vienna in 2016.
Format: Hardback - Released: 08/12/2017

Consumer Buying Behaviour A Modelling Approach by Sadia Samar Ali Consumer Buying Behaviour A Modelling Approach

Based on comprehensive research, this book focuses on purchase incidence models of consumer buying behavior, which provide answers to the questions `when' and `how much to purchase'.
Format: Hardback - Released: 09/12/2017

The China-Latin America Axis Emerging Markets and their Role in an Increasingly Globalised World by Gaston Fornes, Alvaro Mendez The China-Latin America Axis Emerging Markets and their Role in an Increasingly Globalised World
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Taking account of the major developments such as the rapid expansion of the Chinese state and the ongoing effects of the world recession, the authors will present up-to-date case studies and data on both Chinese and Latin American companies, including...
Format: Hardback - Released: 01/01/2018

Contemporary Case Studies on Fashion Production, Marketing and Operations by Pui-Sze Chow Contemporary Case Studies on Fashion Production, Marketing and Operations

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry.
Format: Hardback - Released: 03/01/2018

Reset Business and Society in the New Social Landscape by James Rubin Reset Business and Society in the New Social Landscape

As consumers, our access to-and appetite for-information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our expectations....
Format: Hardback - Released: 09/01/2018

Contemporary Consumer Psychology by Amanda J. Broderick Contemporary Consumer Psychology

Provides key reviews and analyses of the leading thinking in consumer psychology theory and practice from internationally renowned experts.
Format: Paperback - Released: 13/01/2018

Other books in this genre

The Routledge Companion to Consumer Behavior by Michael R. Solomon The Routledge Companion to Consumer Behavior

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international...
Format: Hardback - Released: 25/09/2017

Winning at New Products, 5th Edition Creating Value Through Innovation by Robert Cooper Winning at New Products, 5th Edition Creating Value Through Innovation

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
Format: Paperback - Released: 19/09/2017

Market Research The Process, Data, and Methods Using Stata by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci Market Research The Process, Data, and Methods Using Stata
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The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.
Format: Hardback - Released: 06/09/2017

Mass Customisation in Sports An Insight to the Sneaker Market by Veronica Baena, Katharina Winkelhues Mass Customisation in Sports An Insight to the Sneaker Market
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Format: Hardback - Released: 01/09/2017

Genes, Climate, and Consumption Culture Connecting the Dots by Jagdish Sheth Genes, Climate, and Consumption Culture Connecting the Dots

Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption.
Format: Paperback - Released: 19/08/2017

Basic Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) by Tracy (The University of Tulsa) Suter, Tom (Oklahoma State University) Brown, Gilbert (University of Wisconsin) Churchill Basic Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
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BASIC MARKETING RESEARCH is written from a student's perspective by authors who have devoted countless hours working with undergraduate students, like you, on live research projects. For a marketing text to be effective, you must be able to understand it....
Format: Mixed media product - Released: 01/08/2017

Network Embeddedness Examining the Effect on Business Performance and Internationalization by Milena Ratajczak-Mrozek Network Embeddedness Examining the Effect on Business Performance and Internationalization

The author questions the validity of the distinction between domestic and foreign activity of companies and demonstrates that in the B2B market, there are actually no exclusively domestic companies which are not directly or indirectly connected with foreign entities.
Format: Hardback - Released: 23/07/2017

Doing Business In Ghana Challenges and Opportunities by John E. Spillan, Domfeh Obed King Doing Business In Ghana Challenges and Opportunities
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This book provides a thorough perspective on the realities of doing business in Ghana, outlining the economic, social, technological, and cultural dimensions of the society. It offers insight for entrepreneurs into the region's markets based on GDP growth, political and...
Format: Hardback - Released: 13/07/2017

Collaborative Research Design Working with Business for Meaningful Findings by Per Freytag Collaborative Research Design Working with Business for Meaningful Findings

This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that...
Format: Hardback - Released: 11/07/2017

Chinesische Redewendungen, Sprichworter, Slang Entschlusseln Und Erfolgreich Anwenden Ein Ratgeber Fur Manager, Fuhrungskrafte Und Studierende by Jutta Micholka-Metsch Chinesische Redewendungen, Sprichworter, Slang Entschlusseln Und Erfolgreich Anwenden Ein Ratgeber Fur Manager, Fuhrungskrafte Und Studierende


Format: Paperback - Released: 21/06/2017

Advances in Luxury Brand Management by Jean Noel Kapferer Advances in Luxury Brand Management

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.
Format: Hardback - Released: 11/06/2017

Marketing Research An applied approach by Naresh K. Malhotra, Dan Nunan, David F. Birks Marketing Research An applied approach
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Revised edition of Marketing research, 2012.
Format: Paperback - Released: 08/06/2017

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