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Lily and the Octopus by Steven Rowley Read the opening extract of the brand new Steven Rowley book before its publication on 05/10/2017

Advertising books

See below for a selection of the latest books from Advertising category. Presented with a red border are the Advertising books that have been lovingly read and reviewed by the experts at Lovereading.

With expert reading recommendations made by people with a passion for books and some unique features Lovereading will help you find great Advertising books and those from many more genres to read that will keep you inspired and entertained. And it's all free!


Recently Published

The Attention Merchants The Epic Struggle to Get Inside Our Heads by Tim (Atlantic Books) Wu The Attention Merchants The Epic Struggle to Get Inside Our Heads

A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined
Format: Paperback - Released: 07/09/2017

Epica Book 30 Creative Communications by Epica Awards Epica Book 30 Creative Communications

Beautifully illustrated with over 1000 colour images, the 30th edition of the Epica Book includes a flashback to some of the most remarkable winners from the past 30 years. In addition it showcases more than 850 creative projects honoured in...
Format: Hardback - Released: 07/09/2017

Hegarty on Advertising Turning Intelligence into Magic by John Hegarty Hegarty on Advertising Turning Intelligence into Magic


Format: Hardback - Released: 01/09/2017

Boomers 3.0 Marketing to Baby Boomers in Their Third Act of Life by Lawrence R. Samuel Boomers 3.0 Marketing to Baby Boomers in Their Third Act of Life

Capitalizing on what is arguably the most important social phenomenon of our time and place-the aging of America-this book shows organizations how to market specifically to baby boomers in their third act of life.* Identifies the 10 core values of...
Format: Hardback - Released: 28/07/2017

Brand Genius by Damrong Pinkoon Brand Genius

Building brands in different eras. The secrets behind how each business was built from the ground up and what kind of marketing strategies were used in order to build an organization into an international brand?
Format: Paperback - Released: 28/06/2017

Effective Copywriting Techniques by Anthony Udo Ekanem Effective Copywriting Techniques

Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter's job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial...
Format: eBook - Released: 08/06/2017

Global Advertising Practice in a Borderless World by Linda Brennan Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge...
Format: Hardback - Released: 08/06/2017

Corporate Gifts by Anthony Udo Ekanem Corporate Gifts

A corporate gift is a gift purchased for employees, executives, stockholders or customers of a business. Corporate gifts may be purchased for many different reasons. The first and foremost function of the corporate gift is to provide a means of...
Format: eBook - Released: 05/06/2017

Coming Soon

Native Advertising The Essential Guide by Dale Lovell Native Advertising The Essential Guide

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.
Format: Paperback - Released: 01/10/2017

Ogilvy on Advertising in the Digital Age by Miles Young Ogilvy on Advertising in the Digital Age

Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival...
Format: Hardback - Released: 05/10/2017

Experiencing Public Relations International Voices by Dejan Vercic Experiencing Public Relations International Voices

Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by...
Format: Hardback - Released: 05/10/2017

Experiencing Public Relations International voices by Dejan Vercic Experiencing Public Relations International voices

Experiencing Public Relations examines the everyday experiences of public relations practitioners to interrogate how public relations is perceived by those outside and within the field. The book aims to public provoke debate around the nature of public relations by looking...
Format: Paperback - Released: 05/10/2017

Pioneering African-American Women in the Advertising Business Biographies of MAD Black WOMEN by Judy Foster (Department of Marketing, East Michigan University, USA) Davis Pioneering African-American Women in the Advertising Business Biographies of MAD Black WOMEN
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Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts....
Format: Paperback - Released: 27/10/2017

Pioneering African-American Women in the Advertising Business Biographies of MAD Black WOMEN by Judy Foster (Department of Marketing, East Michigan University, USA) Davis Pioneering African-American Women in the Advertising Business Biographies of MAD Black WOMEN
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Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts....
Format: Paperback - Released: 21/11/2017

Multiculturalism and Advertising Indian and European Enterprises under Globalization by Anuradha (PhD, Consultant) Bhattacharjee Multiculturalism and Advertising Indian and European Enterprises under Globalization
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Advertising is not only a useful index to measure globalization, but also a catalyst to increasing interconnections between economies and cultures. This book presents a comparative analysis of intercultural advertising through an empirical study of advertisements in two geographically diverse...
Format: Hardback - Released: 30/11/2017

Current Research on Gender Issues in Advertising by Yorgos (Cyprus University of Technology) Zotos Current Research on Gender Issues in Advertising

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women? and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a...
Format: Hardback - Released: 19/12/2017

Other books in this genre

How to Buy a Gorilla Getting the Right Muscle Behind Your Advertising Efforts by David Meikle How to Buy a Gorilla Getting the Right Muscle Behind Your Advertising Efforts

Essential reading for anyone involved in the buying, management or creation of advertising.
Format: Book - Released: 02/06/2017

Advertising What Everyone Needs to Know by Mara (Professor of Media Studies, Queens College) Einstein Advertising What Everyone Needs to Know
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Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the...
Format: Hardback - Released: 15/05/2017

Advertising What Everyone Needs to Know by Mara Einstein Advertising What Everyone Needs to Know

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile...
Format: Paperback - Released: 01/05/2017

ISE Advertising and Promotion: Integrated Marketing Communications Perspective by ISE Advertising and Promotion: Integrated Marketing Communications Perspective


Format: Paperback - Released: 01/04/2017

The Language of Branding Theory, Strategies, and Tactics by Dawn (Fordham University, USA) Lerman, Robert J. (Weinman Schnee Morais, Inc., USA) Morais, David (City University of New Luna The Language of Branding Theory, Strategies, and Tactics
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The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on...
Format: Hardback - Released: 31/03/2017

Plunkett's Advertising & Branding Industry Almanac 2017 Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies by Jack  W. Plunkett Plunkett's Advertising & Branding Industry Almanac 2017 Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Market research guide to the advertising and branding industry-a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, tables and an industry glossary. Includes profiles of 400 advertising and branding industry firms with addresses, phone numbers...
Format: Paperback - Released: 23/03/2017

Visitors Book, Guest Book, Visitor Record Book, Guest Sign in Book, Visitor Guest Book Hard Cover Visitor Guest Book for Clubs and Societies, Events, Functions, Small Businesses by Angelis Publications Visitors Book, Guest Book, Visitor Record Book, Guest Sign in Book, Visitor Guest Book Hard Cover Visitor Guest Book for Clubs and Societies, Events, Functions, Small Businesses


Format: Hardback - Released: 10/03/2017

Digital Advertising Theory and Research by Shelly Rodgers Digital Advertising Theory and Research

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide...
Format: Hardback - Released: 08/03/2017

Digital Advertising Theory and Research by Shelly Rodgers Digital Advertising Theory and Research

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide...
Format: Paperback - Released: 08/03/2017

Ultra Hi Def Marketing The 5-Step Guide to Total World Domination in the Tech Industry by Coleen Sterns Leith Ultra Hi Def Marketing The 5-Step Guide to Total World Domination in the Tech Industry


Format: Paperback / softback - Released: 07/03/2017

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