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The Woman in the Window by A. J. Finn Read the opening extract of the brand new A. J. Finn book before its publication on 22/01/2018

Advertising books

See below for a selection of the latest books from Advertising category. Presented with a red border are the Advertising books that have been lovingly read and reviewed by the experts at Lovereading.

With expert reading recommendations made by people with a passion for books and some unique features Lovereading will help you find great Advertising books and those from many more genres to read that will keep you inspired and entertained. And it's all free!


Recently Published

Ultimate Guide to Facebook Advertising How to Access 1 Billion Potential Customers in 10 Minutes by Perry Marshall, Keith Krance, Thomas Meloche Ultimate Guide to Facebook Advertising How to Access 1 Billion Potential Customers in 10 Minutes
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Covering the latest and breaking news in Facebook advertising, the second edition introduces revised, expanded and new chapters covering Fundamentals, Newsfeed ads, Sidebar ads, and BIG data. Plus, advertisers are taken further than Facebook itself. Marshall and coauthors provide priceless...
Format: Paperback - Released: 14/11/2017

Integrated Advertising, Promotion, and Marketing Communications, Global Edition by Kenneth E. Clow, Donald E. Baack Integrated Advertising, Promotion, and Marketing Communications, Global Edition
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For advertising courses. Integrated advertising and marketing communications taught through real-life applicationIntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance...
Format: Paperback - Released: 08/11/2017

Brand Genius by Damrong Pinkoon Brand Genius

Building brands in different eras. The secrets behind how each business was built from the ground up and what kind of marketing strategies were used in order to build an organization into an international brand?
Format: Paperback - Released: 28/10/2017

Pioneering African-American Women in the Advertising Business Biographies of MAD Black WOMEN by Judy Foster (Department of Marketing, East Michigan University, USA) Davis Pioneering African-American Women in the Advertising Business Biographies of MAD Black WOMEN
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Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts....
Format: Paperback - Released: 09/10/2017

Experiencing Public Relations International Voices by Dejan Vercic Experiencing Public Relations International Voices

Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by...
Format: Paperback - Released: 05/10/2017

Ogilvy on Advertising in the Digital Age by Miles Young Ogilvy on Advertising in the Digital Age

Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival...
Format: Hardback - Released: 05/10/2017

Native Advertising The Essential Guide by Dale Lovell Native Advertising The Essential Guide

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.
Format: Paperback - Released: 03/10/2017

Experiencing Public Relations International Voices by Dejan Vercic Experiencing Public Relations International Voices

Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by...
Format: Hardback - Released: 02/10/2017

Coming Soon

Multiculturalism and Advertising Indian and European Enterprises under Globalization by Anuradha (PhD, Consultant) Bhattacharjee Multiculturalism and Advertising Indian and European Enterprises under Globalization
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Few expressions of globalization are as visible, widespread, and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing interconnections between economies and cultures....
Format: Hardback - Released: 30/11/2017

Current Research on Gender Issues in Advertising by Yorgos (Cyprus University of Technology) Zotos Current Research on Gender Issues in Advertising

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women? and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a...
Format: Hardback - Released: 19/12/2017

Other books in this genre

Ultimate Guide to Google AdWords How to Access 100 Million People in 10 Minutes by Perry Marshall, Mike Rhodes, Bryan Todd Ultimate Guide to Google AdWords How to Access 100 Million People in 10 Minutes
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Google now processes 40,000 searches every second (that's 1.2 trillion searches every year) making this a key marketing strategy for businesses of any size. Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike...
Format: Paperback - Released: 01/10/2017

Epica Book 30 Creative Communications by Epica Awards Epica Book 30 Creative Communications

Beautifully illustrated with over 1000 colour images, the 30th edition of the Epica Book includes a flashback to some of the most remarkable winners from the past 30 years. In addition it showcases more than 850 creative projects honoured in...
Format: Hardback - Released: 07/09/2017

The Attention Merchants The Epic Struggle to Get Inside Our Heads by Tim (Atlantic Books) Wu The Attention Merchants The Epic Struggle to Get Inside Our Heads

A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined
Format: Paperback - Released: 07/09/2017

Hegarty on Advertising Turning Intelligence into Magic by John Hegarty Hegarty on Advertising Turning Intelligence into Magic


Format: Hardback - Released: 01/09/2017

Boomers 3.0 Marketing to Baby Boomers in Their Third Act of Life by Lawrence R. Samuel Boomers 3.0 Marketing to Baby Boomers in Their Third Act of Life

Capitalizing on what is arguably the most important social phenomenon of our time and place-the aging of America-this book shows organizations how to market specifically to baby boomers in their third act of life.* Identifies the 10 core values of...
Format: Hardback - Released: 14/07/2017

Global Advertising Practice in a Borderless World by Linda Brennan Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge...
Format: Hardback - Released: 08/06/2017

Asesoramiento En Gestion del Patrimonio Personal by S a U Aenor Internacional Asesoramiento En Gestion del Patrimonio Personal


Format: Paperback - Released: 08/06/2017

How to Buy a Gorilla Getting the Right Muscle Behind Your Advertising Efforts by David Meikle How to Buy a Gorilla Getting the Right Muscle Behind Your Advertising Efforts

Essential reading for anyone involved in the buying, management or creation of advertising.
Format: Book - Released: 02/06/2017

Advertising What Everyone Needs to Know (R) by Mara (Professor of Media Studies, Queens College) Einstein Advertising What Everyone Needs to Know (R)
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3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile...
Format: Hardback - Released: 15/05/2017

Advertising What Everyone Needs to Know (R) by Mara (Professor of Media Studies, Queens College) Einstein Advertising What Everyone Needs to Know (R)
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3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile...
Format: Paperback - Released: 01/05/2017

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