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The Treatment by C. L. Taylor Read the opening extract of the brand new C. L. Taylor book before its publication on 19/10/2017

Sales & marketing books

See below for a selection of the latest books from Sales & marketing category. Presented with a red border are the Sales & marketing books that have been lovingly read and reviewed by the experts at Lovereading.

With expert reading recommendations made by people with a passion for books and some unique features Lovereading will help you find great Sales & marketing books and those from many more genres to read that will keep you inspired and entertained. And it's all free!


Recently Published

Integrated Marketing Communication Advertising and Promotion in a Digital World by Jerome Juska Integrated Marketing Communication Advertising and Promotion in a Digital World

This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students...
Format: Paperback - Released: 22/09/2017

Integrated Marketing Communication Advertising and Promotion in a Digital World by Jerome Juska Integrated Marketing Communication Advertising and Promotion in a Digital World

This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students...
Format: Hardback - Released: 22/09/2017

Blue Ocean Shift Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by Renee A. Mauborgne, W.Chan Kim Blue Ocean Shift Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
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BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne...
Format: Hardback - Released: 21/09/2017

How To Sell With Complete Confidence by Gavin Presman How To Sell With Complete Confidence

Selling is not only a critical part of every business, but it's also fundamental to every society. We need to trade products, services and ideas in order to create the world we want. With the help of a host of...
Format: Paperback - Released: 21/09/2017

The Authority Guide to Creating Brand Stories that Sell Smart and simple strategies to make your business irresistible by Jim O'Connor The Authority Guide to Creating Brand Stories that Sell Smart and simple strategies to make your business irresistible

Connect with your customers and make your business almost impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make...
Format: Paperback - Released: 18/09/2017

Marketing the Third Reich Persuasion, Packaging and Propaganda by Nicholas (Queen Mary University of London, UK) O'Shaughnessy Marketing the Third Reich Persuasion, Packaging and Propaganda
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In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualizing the Reich as a product campaign. This is the first book to use marketing scholarship to study the Third...
Format: Hardback - Released: 18/09/2017

Marketing the Third Reich Persuasion, Packaging and Propaganda by Nicholas (Queen Mary University of London, UK) O'Shaughnessy Marketing the Third Reich Persuasion, Packaging and Propaganda
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In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualizing the Reich as a product campaign. This is the first book to use marketing scholarship to study the Third...
Format: Paperback - Released: 18/09/2017

Fashion & Music by Jochen Strahle Fashion & Music

This book will broaden readers' understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion...
Format: Hardback - Released: 18/09/2017

The Authority Guide to Networking for Business Growth How to master confident, effective networking and win more business by Rob Brown The Authority Guide to Networking for Business Growth How to master confident, effective networking and win more business

You can master the mysterious art of networking. Overcome all your networking fears and learn how to effortlessly build and leverage the powerful connections you need to enhance your reputation, raise your profile and win more business.
Format: Paperback - Released: 18/09/2017

Brand Gender Increasing Brand Equity through Brand Personality by Theo Lieven Brand Gender Increasing Brand Equity through Brand Personality

Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity.
Format: Hardback - Released: 14/09/2017

Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans by Stephen Woessner Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

The secret to making money in podcasting. The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading...
Format: Paperback - Released: 14/09/2017

Think #Digital First The Modern Day Entrepreneurs Workbook to Business Growth by Warren Knight Think #Digital First The Modern Day Entrepreneurs Workbook to Business Growth

Think #Digital First Second Edition is a workbook designed for creative entrepreneurs, business owners and sales and marketing managers that shares with them the importance of having the right mindset to focus on technology, sales and marketing.
Format: Paperback - Released: 12/09/2017

Marketing An Introduction by Rosalind Masterson, Nicola Phillips, David Pickton Marketing An Introduction
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An easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, digital links that allow students to explore...
Format: Mixed media product - Released: 09/09/2017

Marketing Graffiti by Mike Saren Marketing Graffiti

Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process. Most marketing textbooks tackle the subject...
Format: Hardback - Released: 08/09/2017

The Marketing Complex Why Modern Marketers Need to Manage Multiplicity by Giles Lury The Marketing Complex Why Modern Marketers Need to Manage Multiplicity

Benefit from a unique examination of the over-simplification of marketing, and how marketers run the risk of blurring the line between simplifying and simplistic to the detriment of their brand.
Format: Paperback - Released: 03/09/2017

Coming Soon

Islamic Marketing and Branding Theory and Practice by T. C. Melewar Islamic Marketing and Branding Theory and Practice

Islamic Marketing and Branding: A Compendium of Theory and Practice, by TC Melewar and Sharifah Faridah Syed Alwi is a timely and topical book, addressing three core objectives. The first of its aims is to give readers insights into branding...
Format: Hardback - Released: 28/09/2017

Great Negotiators How the Most Successful Business Negotiators Think and Behave by Tom Beasor Great Negotiators How the Most Successful Business Negotiators Think and Behave

What is it about the great negotiators? How is it they seem to manage to recover from disadvantageous positions? How do they adapt their approach to turn an unpromising start into a value creating deal? And why is it that...
Format: Hardback - Released: 30/09/2017

SPIN (R)-Selling by Neil Rackham SPIN (R)-Selling

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more...
Format: Hardback - Released: 30/09/2017

Marketing Controllership by Richard M. S. Wilson Marketing Controllership

This title was first published in 2001. The International Library of Management is a comprehensive core reference series comprised of the most significant and influential articles by the leading authorities in the management studies field. The collections of essays is...
Format: Hardback - Released: 30/09/2017

Branding Inside Out Internal Branding in Theory and Practice by Nicholas Ind Branding Inside Out Internal Branding in Theory and Practice

Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people.
Format: Paperback - Released: 01/10/2017

Marketing Graffiti by Mike Saren Marketing Graffiti

Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process. Most marketing textbooks tackle the subject...
Format: Paperback - Released: 01/10/2017

The Escape Industry How Iconic and Innovative Brands Built the Travel Business by Mark Tungate The Escape Industry How Iconic and Innovative Brands Built the Travel Business

Take a close-up look at the history of the travel industry and some of its most famous brands and learn from its experience of digital transformation.
Format: Paperback - Released: 01/10/2017

Social Marketing Rebels with a Cause by Gerard (University of Stirling, UK) Hastings, Christine (National University of Ireland, Galway) Domegan Social Marketing Rebels with a Cause
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Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support...
Format: Hardback - Released: 04/10/2017

Social Marketing Rebels with a Cause by Gerard (University of Stirling, UK) Hastings, Christine (National University of Ireland, Galway) Domegan Social Marketing Rebels with a Cause
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Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support...
Format: Paperback - Released: 04/10/2017

Wiley-Schnellkurs Marketing by Marcus Stumpf, Susanne Spintig Wiley-Schnellkurs Marketing
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Format: Paperback - Released: 04/10/2017

Retail Management, Global Edition by Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee Retail Management, Global Edition
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For courses in Retail Management. A contemporary text that helps students thrive in today's retailing industryRetail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without...
Format: Paperback - Released: 04/10/2017

Global Luxury Organizational Change and Emerging Markets since the 1970s by Pierre-Yves Donze Global Luxury Organizational Change and Emerging Markets since the 1970s

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization...
Format: Hardback - Released: 07/10/2017

Consumer Vulnerability by Susan (University of Edinburgh, UK) Dunnett Consumer Vulnerability
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This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so-called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer...
Format: Hardback - Released: 10/10/2017

Creative Arts Marketing by Brian Whitehead, Terry O'Sullivan, Cathy O'Sullivan, Elizabeth Hill Creative Arts Marketing
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Creative Arts Marketing 3rd edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with...
Format: Paperback - Released: 12/10/2017

Creative Arts Marketing by Elizabeth Hill, Cathy O'Sullivan, Terry O'Sullivan, Brian Whitehead Creative Arts Marketing
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Creative Arts Marketing 3rd edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with...
Format: Hardback - Released: 12/10/2017

Other books in this genre

Interpretations of Luxury Exploring the Consumer Perspective by Linda Lisa Maria Turunen Interpretations of Luxury Exploring the Consumer Perspective

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term `luxury' in today's world.
Format: Hardback - Released: 23/08/2017

Salesforce Marketing Cloud For Dummies by Chester Bullock, Mark Pollard Salesforce Marketing Cloud For Dummies
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Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days and digital marketing is no exception!
Format: Paperback - Released: 21/08/2017

Strategic Marketing Market-Oriented Corporate and Business Unit Planning by Sven Reinecke Strategic Marketing Market-Oriented Corporate and Business Unit Planning

Dieses Lehrbuch fuhrt in verstandlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschaftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte...
Format: Paperback - Released: 19/08/2017

Exchange Behavior in Selling and Sales Management by Peng Sheng Exchange Behavior in Selling and Sales Management

Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building...
Format: Hardback - Released: 15/08/2017

Greener Products The Making and Marketing of Sustainable Brands by Al, Jr. Iannuzzi Greener Products The Making and Marketing of Sustainable Brands
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Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are...
Format: Hardback - Released: 14/08/2017

How to Measure Customer Satisfaction by Nigel Hill How to Measure Customer Satisfaction

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and...
Format: Hardback - Released: 11/08/2017

The Salesperson's Secret Code The Belief Systems That Distinguish Winners by Ian Mills, Mark Ridley, Ben Laker, Tim Chapman The Salesperson's Secret Code The Belief Systems That Distinguish Winners
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The secrets behind successful selling - a must-read for anyone involved in sales!
Format: Hardback - Released: 10/08/2017

The Reputation Book Supercharge Your Reputation and Boost Your Sales and Referrals by Guy Arnold, Russell Wood The Reputation Book Supercharge Your Reputation and Boost Your Sales and Referrals
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A genuinely new approach to building your reputation and winning business referrals.
Format: Hardback - Released: 07/08/2017

Greener Products The Making and Marketing of Sustainable Brands by Al, Jr. Iannuzzi Greener Products The Making and Marketing of Sustainable Brands
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Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are...
Format: Paperback - Released: 07/08/2017

Innovation in Pricing Contemporary Theories and Best Practices by Andreas (Hinterhuber and Partners, Austria) Hinterhuber Innovation in Pricing Contemporary Theories and Best Practices
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Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies yet innovation in pricing...
Format: Hardback - Released: 04/08/2017

Innovation in Pricing Contemporary Theories and Best Practices by Andreas (Hinterhuber and Partners, Austria) Hinterhuber Innovation in Pricing Contemporary Theories and Best Practices
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Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies yet innovation in pricing...
Format: Paperback - Released: 04/08/2017

Advertising, Promotion, and other aspects of Integrated Marketing Communications by J. Craig Andrews Advertising, Promotion, and other aspects of Integrated Marketing Communications

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING...
Format: Hardback - Released: 04/08/2017

Innovative B2B Marketing New Models, Processes and Theory by Simon Hall Innovative B2B Marketing New Models, Processes and Theory

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.
Format: Paperback - Released: 03/08/2017

Celebrity, Convergence and Transformation by Paul Hewer Celebrity, Convergence and Transformation

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the...
Format: Hardback - Released: 02/08/2017

Principles of Business: Marketing by Salem Press Principles of Business: Marketing

Provides students and researchers with easy-to-understand entries on hundreds of important terms, principles and concepts that allow readers to develop a deeper understanding of the field. This volume provides easy access to the essentials of marketing, including advertising, copy writing,...
Format: Hardback - Released: 01/08/2017

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