Political campaigning & advertising books

See below for a selection of the latest books from Political campaigning & advertising category. Presented with a red border are the Political campaigning & advertising books that have been lovingly read and reviewed by the experts at Lovereading.

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Recently Published

Social Media and Politics in Central and Eastern Europe Pawel Surowiec Social media are increasingly revolutionising the ways in which political communication works, and their importance for engaging citizens in politics and public affairs is well understood by political actors. This book surveys current developments in social media and politics in... Format: Hardback - Released: 19/09/2017

World Politics in Translation Power, Relationality and Difference in Global Cooperation Tobias Berger Virtually all pertinent issues that the world faces today - such as nuclear proliferation, climate change, the spread of infectious disease and economic globalization - imply objects that move. However, surprisingly little is known about how the actual objects of... Format: Hardback - Released: 12/09/2017

On the Stump Campaign Oratory and Democracy in the United States, Britain, and Australia Sean Scalmer Stumping, or making political speeches in favor of a candidate, cause, or campaign has been around since before the 1800s, when speechmaking was frequently portrayed as delivered from the base of a tree. The practice, which has been strongly associated... Format: Paperback - Released: 01/09/2017

Corruption, Ideology, and Populism The Rise of Valence Political Campaigning Luigi Curini This book investigates the ideological conditions inducing political actors to highlight corruption issues through valence campaigns. Using case studies and comparative analyses of party programmes, legislatives speeches and social media data, the author demonstrates that the more parties and/or candidates... Format: Hardback - Released: 01/08/2017

Political Marketing in the 2016 U.S. Presidential Election Jamie Gillies This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this... Format: Hardback - Released: 17/07/2017

The Smear How Shady Political Operatives and Fake News Control What You See, What You Think, and How You Vote Sharyl Attkisson Ever wonder how politics turned into a take-no-prisoners blood sport? The New York Times bestselling author of Stonewalled pulls back the curtain on the shady world of opposition research and reveals the dirty tricks those in power use to influence... Format: Hardback - Released: 27/06/2017

The Instrumentalisation of Mass Media in Electoral Authoritarian Regimes - Evidence from Russia`s Presidential Election Campaigns of 2000 and 2008 Nozima Akhrarkhodjaeva Focusing on the case of Russia during Putin's first two presidential terms, this book examines media manipulation strategies in electoral authoritarian regimes. Which instruments and approaches do incumbent elites employ to skew media coverage in favor of their preferred candidate... Format: Paperback - Released: 25/04/2017

Election Posters Around the Globe Political Campaigning in the Public Space Christina Holtz-Bacha This book examines the history and role of election posters as one of the most crucial forms of political communication, especially in electoral campaigns, in a number of countries around the globe. The contributing authors present comparative research on electoral... Format: Hardback - Released: 10/04/2017

Coming Soon

The Presidency and Social Media Discourse, Disruption, and Digital Democracy in the 2016 Presidential Election Dan (James Madison University, USA) Schill The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump's tweets and cable-show-call-ins to Sander's social media machine to Clinton's Trump Yourself app and podcast, journalism, social... Format: Paperback - Released: 24/10/2017

The Presidency and Social Media Discourse, Disruption, and Digital Democracy in the 2016 Presidential Election Dan (James Madison University, USA) Schill The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump's tweets and cable-show-call-ins to Sander's social media machine to Clinton's Trump Yourself app and podcast, journalism, social... Format: Hardback - Released: 24/10/2017

Four Theories of the Press 60 Years and Counting Maira T. (Ibero-American University Mexico) Vaca-Baqueiro The links between distinctive political regimes and media systems are undeniable. As Siebert, Peterson and Schramm wrote (1956: 1) 60 years ago: 'the press always takes on the form and coloration of the social and political structures within which it... Format: Hardback - Released: 30/11/2017

Social Movements in the Balkans Rebellion and Protest from Maribor to Taksim Professor Florian Bieber From Slovenia to Turkey social movements and protests have shaken the political systems of Southeast Europe. Confronting issues such as austerity, the privatisation of public space, the provision and privatisation of welfare and public utilities, corruption, bureaucratic inefficiency, environmental concerns... Format: Hardback - Released: 08/12/2017

The Media and the Public Sphere A Deliberative Model of Democracy Thomas Haussler At the heart of modern democracy lies the public sphere, which is most centrally shaped by those actors that integrate it discursively-the mass media. The media draws together the different strands of political debates, they grant access to some actors... Format: Hardback - Released: 15/12/2017

Other books in this genre

Air Wars Television Advertising and Social Media in Election Campaigns, 1952-2016 Darrell M. West Provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. Format: Paperback - Released: 17/03/2017

Routledge Handbook of Political Advertising Christina Holtz-Bacha This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of... Format: Hardback - Released: 02/03/2017

Central and Eastern European Media in Comparative Perspective Politics, Economy and Culture John Downey Appearing more than twenty years after the revolutions in Central and Eastern Europe, this book could not have come at a more appropriate time; a time to take stock not only of the changes but also the continuities in media... Format: Paperback - Released: 27/02/2017

Polls, Expectations, and Elections TV News Making in U.S. Presidential Campaigns Richard Craig This study of U.S. presidential campaign coverage argues that journalists often tell audiences what actions candidates should take on the campaign trail based solely on whether they're leading or trailing in the polls. The study of TV coverage of the... Format: Paperback - Released: 08/02/2017

Presidential Framing in the 21st Century News Media The Politics of the Affordable Care Act Jennifer (Southern Connecticut State University, USA) Hopper The Patient Protection and Affordable Care Act came into existence at a time when the president's ability to lead the public was in question, political polarization had intensified, and the media environment appeared ever more fragmented, fast-moving, and resistant to... Format: Paperback - Released: 30/01/2017

Presidential Framing in the 21st Century News Media The Politics of the Affordable Care Act Jennifer (Southern Connecticut State University, USA) Hopper The Patient Protection and Affordable Care Act came into existence at a time when the president's ability to lead the public was in question, political polarization had intensified, and the media environment appeared ever more fragmented, fast-moving, and resistant to... Format: Hardback - Released: 24/01/2017

Politics and Big Data Nowcasting and Forecasting Elections with Social Media Andrea Ceron, Luigi (The University of Milan, Italy) Curini, Stefano Maria Iacus The importance of social media as a way to monitor an electoral campaign is well established. Day-by-day, hour-by-hour evaluation of the evolution of online ideas and opinion allows observers and scholars to monitor trends and momentum in public opinion well... Format: Hardback - Released: 09/01/2017

Tweets from the Campaign Trail Researching Candidates' Use of Twitter During the European Parliamentary Elections Caja Thimm Twitter was extensively used during the 2014 European Parliamentary elections. This volume analyses campaign-related microblogging activity in six countries, providing insights into communication styles and strategies observed in different languages and outlining methodological solutions for collecting and analysing political tweets. Format: Hardback - Released: 07/12/2016

Democracy for Hire A History of American Political Consulting Dennis W. (Professor Emeritus of Political Management, George Washington University) Johnson This book is a history of political consulting in America, examining how the consulting business developed, highlighting the major figures in the consulting industry and assessing the impact of professional consulting on elections and American democracy. Format: Hardback - Released: 16/11/2016

Facebook Democracy The Architecture of Disclosure and the Threat to Public Life Jose Marichal In July 2010, Facebook had over 500 million subscribers worldwide and the rapid rise of the site prompted Time magazine to name Facebook's founder Mark Zuckerberg its person of the year for 2010. This novel book advances our understanding of... Format: Paperback - Released: 31/10/2016

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