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Publishing industry & book trade

See below for a selection of the latest books from Publishing industry & book trade category. Presented with a red border are the Publishing industry & book trade books that have been lovingly read and reviewed by the experts at Lovereading. With expert reading recommendations made by people with a passion for books and some unique features Lovereading will help you find great Publishing industry & book trade books and those from many more genres to read that will keep you inspired and entertained. And it's all free!

There's No Crying in Newsrooms What Women Have Learned about What It Takes to Lead

There's No Crying in Newsrooms What Women Have Learned about What It Takes to Lead

Author: Kristin Grady Gilger, Julia Wallace, Campbell Brown Format: Hardback Release Date: 01/09/2019

There's No Crying in Newsrooms tells the stories of remarkable women who broke through barrier after barrier at media organizations around the country over the past four decades. They started out as editorial assistants, fact checkers and news secretaries and ended up running multi-million-dollar news operations that determine a large part of what Americans read, view and think about the world. These women, who were calling in news stories while in labor and parking babies under their desks, never imagined that 40 years later young women entering the news business would face many of the same battles they did - only with far less willingness to put up and shut up. The female pioneers in There's No Crying in Newsrooms have many lessons to teach about what it takes to succeed in media or any other male-dominated organization, and their message is more important now than ever before.

Readers and Writers in Cuba A Social History of Print Culture, l830s-l990s

Readers and Writers in Cuba A Social History of Print Culture, l830s-l990s

Author: Pamela Maria Smorkaloff Format: Paperback / softback Release Date: 02/07/2019

First published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

Elements in Publishing and Book Culture Capital Letters: The Economics of Academic Bookselling

Elements in Publishing and Book Culture Capital Letters: The Economics of Academic Bookselling

Author: J. M. Hawker Format: Paperback / softback Release Date: 30/06/2019

Academic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace.

All the Beauty at Hand A Brief History of Hirmer Publishers

All the Beauty at Hand A Brief History of Hirmer Publishers

Author: Thomas Zuhr Format: Hardback Release Date: 27/06/2019

This attractively designed publication documents the work of Hirmer Verlag during the past 65 years. Since 1948 a total of over 1,100 titles have appeared under this brand name. True to the motto Art books that set standards, the publishers have always worked in the service of art, upholding their determination to maintain the very highest quality. A book about those who make books and those who sell them, about book art and art books, about partnership with museums and loyalty to authors.

Book Parts

Book Parts

Author: Dennis (Writer and translator) Duncan Format: Hardback Release Date: 27/06/2019

What would an anatomy of the book look like? There is the main text, of course, the file that the author proudly submits to their publisher. But around this, hemming it in on the page or enclosing it at the front and back of the book, there are dozens of other texts-page numbers and running heads, copyright statements and errata lists-each possessed of particular conventions, each with their own lively histories. To consider these paratexts-recalling them from the margins, letting them take centre stage-is to be reminded that no book is the sole work of the author whose name appears on the cover; rather, every book is the sum of a series of collaborations. It is to be reminded, also, that not everything is intended for us, the readers. There are sections that are solely directed at others-binders, librarians, lawyers-parts of the book that, if they are working well, are working discreetly, like a theatrical prompt, whispering out of the audience's ear-shot Book Parts is a bold and imaginative intervention in the fast growing field of book history: it pulls the book apart. Over twenty-two chapters, Book Parts tells the story of the components of the book: from title pages to endleaves; from dust jackets to indexes-and just about everything in between. Book Parts covers a broad historical range that runs from the pre-print era to the digital, bringing together the expertise of some of the most exciting scholars working on book history today in order to shine a new light on these elements hiding in plain sight in the books we all read.

The Book Business What Everyone Needs to Know (R)

The Book Business What Everyone Needs to Know (R)

Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know (R) introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of < trade publishing,> or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.

The Expanding News Desert

The Expanding News Desert

Author: Penelope Muse Abernathy Format: Paperback / softback Release Date: 03/06/2019

This report delves into the implications for communities at risk of losing their primary source of credible news. By documenting the shifting news landscape and evaluating the threat of media deserts, this report seeks to raise awareness of the role interested parties can play in addressing the challenges confronting local news and democracy. The Expanding News Desert documents the continuing loss of papers and readers, the consolidation in the industry, and the social, political and economic consequences for thousands of communities throughout the country. It also provides an update on the strategies of the seven large investment firms--hedge and pension funds, as well as private and publicly traded equity groups--that swooped in to purchase hundreds of newspapers in recent years and explores the indelible mark they have left on the newspaper industry during a time of immense disruption.

The Broadview Introduction to Book History

The Broadview Introduction to Book History

Author: Michelle Levy, Tom Mole Format: Paperback / softback Release Date: 27/05/2019

For over five hundred years in the West, a particular form of the book-the printed codex-has been woven into the fabric of our lives. It has been the default medium for publicly circulating information and entertainment, and has structured the work, leisure and religious devotion of countless people. Now, as the cultural centrality of the printed book is challenged, we are prompted to reassess its value and its place in the history of media change. Readable but rooted in current scholarship, this introductory guide to book history tries not to privilege any one disciplinary perspective or historical period. Rather, the guide and its accompanying anthology aim to help the reader to find his or her bearings within the field, and to provide a map with which to navigate book history more widely.

Taking Books to the World American Publishers and the Cultural Cold War

Taking Books to the World American Publishers and the Cultural Cold War

Author: Amanda Laugesen Format: Paperback / softback Release Date: 21/05/2019

Franklin Publications, or Franklin Book Programs, was started in 1953 as a form of cultural diplomacy. Until it folded in the 1970s, Franklin translated, printed, and distributed American books around the world, with offices in Egypt, Indonesia, Iran, Nigeria, Afghanistan, and Pakistan. Although it was a private firm, Franklin received funding from the United States Information Agency. This was an ambitious and idealistic postwar effort that ultimately became the victim of shifting politics. In Taking Books to the World, Amanda Laugesen tells the story of this purposeful enterprise, demonstrating the mix of goodwill and political drive behind its efforts to create modern book industries in developing countries. Examining the project through a clarifying lens, she reveals the ways Franklin's work aligned with cultural currents, exposing the imperial beliefs, charitable hopes, and intellectual reasoning behind this global experiment.

How to Market Books

How to Market Books

Author: Alison Baverstock, Susannah Bowen Format: Paperback / softback Release Date: 13/05/2019

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book's approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans - and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book's popular, accessible and supportive style, and now offers: A fully international perspective for today's global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing

How to Market Books

How to Market Books

Author: Alison Baverstock, Susannah Bowen Format: Hardback Release Date: 08/05/2019

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book's approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans - and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book's popular, accessible and supportive style, and now offers: A fully international perspective for today's global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing