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Market research

See below for a selection of the latest books from Market research category. Presented with a red border are the Market research books that have been lovingly read and reviewed by the experts at Lovereading. With expert reading recommendations made by people with a passion for books and some unique features Lovereading will help you find great Market research books and those from many more genres to read that will keep you inspired and entertained. And it's all free!

Global Observations of the Influence of Culture on Consumer Buying Behavior

Global Observations of the Influence of Culture on Consumer Buying Behavior

Author: Sarmistha Sarma Format: Hardback Release Date: 30/05/2019

Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

Consumer Social Values

Consumer Social Values

Author: Eda Gurel-Atay Format: Paperback / softback Release Date: 09/05/2019

Social values are central to people's lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries. Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.

Consumer Social Values

Consumer Social Values

Author: Eda Gurel-Atay Format: Hardback Release Date: 08/05/2019

Social values are central to people's lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries. Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Author: Giuseppe Granata Format: Hardback Release Date: 30/04/2019

Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today's consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.

Consumer Financial Behavior

Consumer Financial Behavior

Author: W. Fred Van Raaij Format: Paperback / softback Release Date: 30/04/2019

Consumer Financial Behavior deals with the questions of how consumers should manage their financial affairs and how the market can educate and aid consumers in making better financial decisions, and become more customer-centric. By analyzing financial behavioral acts and skills, and the economic, sociological, and psychological variables that may influence them, the author focuses on the determinants and consequences of spending, saving, borrowing, insuring, and investing, and explains how both the market and consumers can achieve responsible financial behavior. The objective of Consumer Financial Behavior is to bring together the scientific knowledge of this topic in a systematic way to improve our understanding and provide insights into this behavior. Section 2 focuses on money management, spending, and budgeting. Section 3 examines saving behavior, saving motives and goals. Section 4 reviews Credit behavior and debt problems. Insurance behavior and the avoidance of potential financial losses is covered in section 5. Section 6 considers pension plans and old-age provisions. Section 7 examines Investment behavior, which is often risky and full of biases and heuristics guiding private investor's behavior. Section 8 considers Tax behavior, compliance and evasion. The monograph concludes by examining Responsible financial behavior - the ultimate goal for consumer financial behavior.

Neuromarketing a mirror of the consumers

Neuromarketing a mirror of the consumers

Author: Branislav R Tanasic Format: Paperback / softback Release Date: 26/04/2019

Neuromarketing a mirror of the consumers

Neuromarketing a mirror of the consumers

Author: Branislav R Tanasic Format: Hardback Release Date: 26/04/2019