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Market research

See below for a selection of the latest books from Market research category. Presented with a red border are the Market research books that have been lovingly read and reviewed by the experts at Lovereading. With expert reading recommendations made by people with a passion for books and some unique features Lovereading will help you find great Market research books and those from many more genres to read that will keep you inspired and entertained. And it's all free!

Stakeholder Involvement in Social Marketing

Stakeholder Involvement in Social Marketing

Author: Kathy (Griffith Univesity, Australia) Knox Format: Hardback Release Date: 26/11/2020

This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, involving and prioritising different stakeholders in social marketing interventions. Through sharing real-world experience, the text aims to extend and synthesise current knowledge in the field and contribute to establishing stronger and long-lasting alliances with stakeholders involved in social marketing interventions with an aim of ensuring sustainable behavioural change. This book features a diverse series of case studies from different countries (including but not limited to Australia, Finland, India, Slovenia, the United Kingdom) conducted in various behaviour change contexts (including alcohol consumption, nutrition intake, and breast feeding). Leading international social marketing and social science scholars provide case studies on stakeholder involvement in an intervention or multiple interventions and elucidate relevant lessons to inform theoretical as well as practical implications for multi-stakeholder social marketing interventions. This volume will be of interest to researchers, advanced students, practitioners and policy makers in social marketing and health policy.

The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing

Author: Bodo B. Schlegelmilch Format: Hardback Release Date: 25/11/2020

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are, among others, from the US (Berkeley, Cornell, MIT, New York University, Texas A & M), Europe (Hanken School of Economics, INSEAD, Oxford, University of Groningen, WU Vienna) and Asia (Indian School of Business, Tongji University). The topics addressed range from economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students and practitioners.

Huawei Goes Global

Huawei Goes Global

Author: Wenxian Zhang Format: Hardback Release Date: 27/10/2020

Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the business environment and the striving global operations of China's technology giant. With theoretical research, case studies, data analysis, and empirical studies, this two-volume work tells a fascinating story of internationalization in an emerging economy. As one of the most powerful Chinese companies in the global economy, the largest global telecommunications-equipment producer and a leading consumer-electronics manufacturer, Huawei is a great example of the globalization of the Chinese enterprises in the twenty-first century. In Volume I, scholars critically examine the rise of Huawei as a Chinese global enterprise from the political economy and public policy perspectives, as well as Huawei's development strategies, innovations, and talent management. In Volume II, multiple authors carefully study the growth of Huawei from regional and geopolitical perspectives, and its corporate communication and crisis management. Within the framework of the trade conflicts between China and the US, controversies over economic sanctions, intellectual property disputes, and espionage and cyber security concerns, this groundbreaking work makes an important contribution to both academic literature and the ongoing public discourse on Huawei. Volume II is available here: https://www.palgrave.com/gp/book/9783030475789

The Routledge Companion to Consumer Behavior

The Routledge Companion to Consumer Behavior

Author: Michael R. (Saint Joseph's University, USA) Solomon Format: Paperback / softback Release Date: 30/09/2020

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are household names , to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

Dynamic Macroeconomic Models in Emerging Market Economies

Dynamic Macroeconomic Models in Emerging Market Economies

Author: Daniel Lukui Jia Format: Hardback Release Date: 24/09/2020

This book summarizes the evolution of modern macroeconomics (New Consensus Macroeconomics, NCM) and proposes a new approach to theoretical and empirical analysis, which is based on a recently developed dynamic stochastic general equilibrium (DSGE) model. Dynamic macroeconomic analysis in emerging market economies is challenging, and of growing importance in the global economy, where emerging markets are becoming more and more influential. Clearly, a deeper understanding of the inner workings of emerging economies, particularly with respect to their socioeconomic structure and the urbanization process, is needed. The book's extends the NCM/DSGE model to better account for significant economic and social features in emerging market economies. In particular, household heterogeneities and social stratification are explicitly incorporated into the framework proposed here, substantially enhancing the comprehensiveness of the model economy, and allowing it to better account for underlying social structure in emerging economies. Furthermore, financial and housing markets have not been considered sufficiently in either the advanced or emerging economy literature, an oversight this book remedies. As such, it makes an original and valuable contribution to the field, and a direction for future research.

Architecting Experience: A Conversion Science Handbook

Architecting Experience: A Conversion Science Handbook

Author: Scot R (Medill-northwestern Univ, Usa) Wheeler Format: Hardback Release Date: 11/09/2020

This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

Architecting Experience: A Conversion Science Handbook

Architecting Experience: A Conversion Science Handbook

Author: Scot R (Medill-northwestern Univ, Usa) Wheeler Format: Paperback / softback Release Date: 11/09/2020

This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

Consumerology

Consumerology

Author: Philip Graves Format: Paperback / softback Release Date: 04/09/2020

Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

Millennial Consumer Trends and Their Impact on the Global Economy

Millennial Consumer Trends and Their Impact on the Global Economy

Author: Abhijit Pandit Format: Hardback Release Date: 30/08/2020

The study of consumer behavior is important to marketers as it enables them to understand and predict the buying behavior of consumers in the marketplace. All consumers are unique, and this uniqueness is manifested in consumption patterns and purchasing decisions. New generations bring constant changes to taste, preference, and trends. As Millennials become a strong and present force in the market, it is essential for companies to further explore their buying behaviors in order to better target this new wave of consumers. Millennial Consumer Trends and Their Impact on the Global Economy is an essential research publication that seeks to understand the buying behaviors and behavioral patterns of Millennials as consumers as well as how their preferences have transformed the demand, or lack thereof, of certain goods and strengthened or weakened specific industries. Highlighting a range of topics such as consumerism, marketing, and data analytics, this book is ideal for marketers, advertisers, consumer analysts, managers, policymakers, academicians, corporate professionals, researchers, and students.

Millennial Consumer Trends and Their Impact on the Global Economy

Millennial Consumer Trends and Their Impact on the Global Economy

Author: Abhijit Pandit Format: Paperback / softback Release Date: 30/08/2020

The study of consumer behavior is important to marketers as it enables them to understand and predict the buying behavior of consumers in the marketplace. All consumers are unique, and this uniqueness is manifested in consumption patterns and purchasing decisions. New generations bring constant changes to taste, preference, and trends. As Millennials become a strong and present force in the market, it is essential for companies to further explore their buying behaviors in order to better target this new wave of consumers. Millennial Consumer Trends and Their Impact on the Global Economy is an essential research publication that seeks to understand the buying behaviors and behavioral patterns of Millennials as consumers as well as how their preferences have transformed the demand, or lack thereof, of certain goods and strengthened or weakened specific industries. Highlighting a range of topics such as consumerism, marketing, and data analytics, this book is ideal for marketers, advertisers, consumer analysts, managers, policymakers, academicians, corporate professionals, researchers, and students.

Not Just Numbers

Not Just Numbers

Author: Lawrence D. Gibson Format: Paperback / softback Release Date: 20/08/2020

Buyer/Consumer Information Processing

Buyer/Consumer Information Processing

Author: G. David Hughes Format: Hardback Release Date: 07/08/2020

This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated. Originally published 1974. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.