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Sales & marketing

See below for a selection of the latest books from Sales & marketing category. Presented with a red border are the Sales & marketing books that have been lovingly read and reviewed by the experts at Lovereading. With expert reading recommendations made by people with a passion for books and some unique features Lovereading will help you find great Sales & marketing books and those from many more genres to read that will keep you inspired and entertained. And it's all free!

Building Corporate Identity, Image and Reputation in the Digital Era

Building Corporate Identity, Image and Reputation in the Digital Era

Author: T C (Middlesex University London, Business School, UK) Melewar Format: Hardback Release Date: 10/05/2021

Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity, and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions, commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different areas and regions of the world.

From Art to Marketing

From Art to Marketing

Author: Marta Massi Format: Hardback Release Date: 03/05/2021

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.

Marketing- und Sales-Automation

Marketing- und Sales-Automation

Author: Uwe Hannig Format: Paperback / softback Release Date: 26/04/2021

Dieses Buch erklart die Werkzeuge und Prozesse der Marketing Automation und zeigt, wie die Implementierung und der erfolgreiche Einsatz in der Praxis gelingen. Experten aus der Praxis berichten von ihren Erfahrungen, geben Tipps und Hilfestellungen und zeigen Anwendungsfalle zur Automation wiederkehrender Prozesse in Marketing und Vertrieb. Das Themenspektrum spannt den Bogen von der Schaffung einer validen Datengrundlage uber das rechtskonforme E-Mail-Marketing bis hin zu einem Vorgehensmodell zur Einfuhrung eines Marketing-Automation-Systems im Unternehmen. Dabei wird ein besonderer Augenmerk auf die Verzahnung von Marketing und Vertrieb gelegt und die moeglichen Verbesserungen beispielsweise im Lead Management durch die Automation aufgezeigt. Eine UEbersicht uber die Anbieter von Tools fur das digitale Marketing rundet das Werk ab.

The Global Private Health & Fitness Business

The Global Private Health & Fitness Business

Author: Jeronimo Garcia-Fernandez Format: Hardback Release Date: 15/04/2021

For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of professionalization within the multiple approaches and key performance areas in sports management. However, in recent years, the importance and impact of the sports economy in the percentage of GDP has coincided with an increase in the volume of literature dedicated to the study of sports management, and specifically around fitness centers, the commercialization of their services and the loyalty chain of the users of this business model. The Global Private Health & Fitness Businessshows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing. The content will provide insight into the current situation and what challenges it faces in the future. in addition to these contexts, each chapter ends with the description of the main chains in each country and information on the complexity in the commercialization and loyalty of their services. This book provides a great opportunity to further analyze sports management in different countries, with contributions from leading academics and professionals who share the current situation as well as the challenges of the coming years, providing an excellent resource for all practitioners working in sports management, researchers and students with future projection towards this area.

The Sell

The Sell

Author: Fredrik Eklund, Bruce Littlefield Format: Paperback / softback Release Date: 08/04/2021

'With The Sell, Fredrik Eklund has created the modern day How to Win Friends and Influence People. If you're looking for how to achieve success in the 21st century, the answer is in your hands' Tom Doctoroff, CEO, J. Walter Thompson, and author of Twitter is Not a Strategy Just over a decade ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming TV audiences as one of the stars of Million Dollar Listing New York. Blending personal stories and the expertise he's gained from his meteoric rise, The Sell is the modern guide to becoming successful. Featuring everything from the importance of intangible factors like personality and charm, to tips and tricks for preparing, persuading and negotiating, The Sell is a vital go-to book for anyone who wants to have an impact in his or her personal and professional life. No matter what your background is - sales rep, CEO or kitchen-table entrepreneur - this book will help you sell yourself or your brand, and lead a richer, more fulfilling life.

The Ultimate LinkedIn Sales Guide

The Ultimate LinkedIn Sales Guide

Author: Daniel Disney Format: Hardback Release Date: 08/04/2021

The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It will cover all aspects of social and digital selling, covering everything from building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, all the latest tips and tricks, strategies and tools. With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. In The Ultimate LinkedIn Sales Guide you will learn: The 4 Pillars of Social Selling Success How to create the Ultimate LinkedIn Profile How to Leads from LinkedIn Managing Accounts & Building Relationships The Best Social Selling Tools The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

Brave Work in the Age of Climate Change

Brave Work in the Age of Climate Change

Author: Deborah Morrison Format: Paperback / softback Release Date: 04/04/2021

Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment? Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.

Foundations of Marketing

Foundations of Marketing

Author: William (Texas A&M University) Pride, O. C. (Auburn University) Ferrell Format: Paperback / softback Release Date: 04/04/2021

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell's FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

Transdisciplinary Case Studies on Design for Food and Sustainability

Transdisciplinary Case Studies on Design for Food and Sustainability

Author: Sonia (Roma Tre University, Rome, Italy) Massari Format: Paperback / softback Release Date: 01/04/2021

Transdisciplinary Case Studies on Design for Food and Sustainability, a volume in the Consumer Science and Strategic Marketing series, analyzes the interconnectivity of sustainability, food, and design, demonstrating the presence of food design in various food-related fields of study. Broken into six parts, the book begins with the theory behind food and design. The following five sections include several case studies highlighting the different forms and applications of food design, including the use of food design in production and distribution, in food and restaurant businesses, in territory-identity, in social food design, and with regard to post-consumption. Using a case study approach to meet the needs of both academics and practitioners, Transdisciplinary Case Studies on Design for Food and Sustainability includes practical examples to illustrate food system challenges, to explain phenomena, and to build theory.

Ready, Launch, Brand

Ready, Launch, Brand

Author: Orly Zeewy Format: Paperback / softback Release Date: 01/04/2021

You may be familiar with the Silicon Valley expression about the iterative approach to software development, We're learning to fly the plane while we're building it. If so, think of a startup-with all its moving parts, phases and personalities-as flying a plane while you're building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. Orly Zeewy navigates the turbulence and provides a flight plan so you know when you've landed in the right airport. Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands' DNA. In Ready, Launch, Brand: The Lean Marketing Guide for Startups, you will learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. In this book, Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis. She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at The Charles D. Close School of Entrepreneurship at Drexel University, and was featured in the business section of the Philadelphia Inquirer.

Tiny Noticeable Things

Tiny Noticeable Things

Author: Adrian Webster Format: Paperback / softback Release Date: 01/04/2021

TNTs are Tiny Noticeable Things. They are all the little things that people don't need to do, but do do. They may be tiny but they are highly explosive. They create the biggest longest lasting pictures in people's minds, they show how much you care, they make and break relationships, yet they cost nothing. They are the difference between a four and five-star customer experience; the difference between a manager and a leader; the difference between a team that's floundering and a team that's flying. They are the difference between a great place to work and a not so great place. They could be as small as remembering a person's first name, recalling if a customer prefers their coffee with or without milk, or perhaps a handwritten note of recognition to a team member. Tiny, often overlooked simple things that have the potential to blow people away and bring about profound change. The affect these little engagers can have is quite phenomenal. Their explosive power comes from the fact that they are out of the blue, unexpected acts of kindness. They are those extra mile steps that people take for each other that go beyond expectations. Their impact is so much so that they are able to penetrate straight through the conscious mind and gain fast- track access to the subconscious, where they detonate - triggering deep, dormant emotions. Used effectively, they put smiles on faces, light up rooms and make people's day. If you are looking to inspire teams, put customers at the heart of everything you do, and stay ahead of the competition - Tiny Noticeable Things: The Secret Weapon to Making a Difference will show you how. Never underestimate the power of the TNTs!

Ready, Launch, Brand

Ready, Launch, Brand

Author: Orly Zeewy Format: Hardback Release Date: 01/04/2021

You may be familiar with the Silicon Valley expression about the iterative approach to software development, We're learning to fly the plane while we're building it. If so, think of a startup-with all its moving parts, phases and personalities-as flying a plane while you're building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. Orly Zeewy navigates the turbulence and provides a flight plan so you know when you've landed in the right airport. Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands' DNA. In Ready, Launch, Brand: The Lean Marketing Guide for Startups, you will learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. In this book, Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis. She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at The Charles D. Close School of Entrepreneurship at Drexel University, and was featured in the business section of the Philadelphia Inquirer.