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Sales & marketing

See below for a selection of the latest books from Sales & marketing category. Presented with a red border are the Sales & marketing books that have been lovingly read and reviewed by the experts at Lovereading. With expert reading recommendations made by people with a passion for books and some unique features Lovereading will help you find great Sales & marketing books and those from many more genres to read that will keep you inspired and entertained. And it's all free!

Consumer Behaviour and Analytics Data Driven Decision Making

Consumer Behaviour and Analytics Data Driven Decision Making

Author: Andrew (Nottingham University Business School, UK) Smith Format: Paperback / softback Release Date: 03/09/2019

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics or a supplementary text for other marketing modules.

Consumer Behaviour and Analytics Data Driven Decision Making

Consumer Behaviour and Analytics Data Driven Decision Making

Author: Andrew (Nottingham University Business School, UK) Smith Format: Hardback Release Date: 03/09/2019

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics or a supplementary text for other marketing modules.

The Quiet Revolution Towards a Sustainable Economy

The Quiet Revolution Towards a Sustainable Economy

Author: Mike Townsend Format: Hardback Release Date: 01/09/2019

We are in a new era. The systems, rules and behaviours that led to business success in the 21st century are no longer working. Since the onset of the longest and deepest financial crisis in living memory, capitalism is still suffering a crisis of liquidity, reliability and confidence. There is a huge question mark over whether our economic system will allow us to make the necessary transition to a more sustainable world - or whether we are locked into a fatal collision course. We desperately need a new operating system, one that will enable us to make the transition to a sustainable future in which people and businesses flourish within planetary limits. There is good news. Many of the potential solutions are already available, and a revolution is under way. The Quiet Revolution maps out the new sustainable economy using examples, insights and case studies. Allowing the reader to view the scene through a wider lens of sustainable economics; it becomes possible to see pieces come together, bringing into focus an attractive picture of a new, vibrant and sustainable economic system. This groundbreaking book shares the extent to which the solutions are already available, and demonstrates how the new sustainable global economy can be realized.

The Quiet Revolution Towards a Sustainable Economy

The Quiet Revolution Towards a Sustainable Economy

Author: Mike Townsend Format: Paperback / softback Release Date: 01/09/2019

We are in a new era. The systems, rules and behaviours that led to business success in the 21st century are no longer working. Since the onset of the longest and deepest financial crisis in living memory, capitalism is still suffering a crisis of liquidity, reliability and confidence. There is a huge question mark over whether our economic system will allow us to make the necessary transition to a more sustainable world - or whether we are locked into a fatal collision course. We desperately need a new operating system, one that will enable us to make the transition to a sustainable future in which people and businesses flourish within planetary limits. There is good news. Many of the potential solutions are already available, and a revolution is under way. The Quiet Revolution maps out the new sustainable economy using examples, insights and case studies. Allowing the reader to view the scene through a wider lens of sustainable economics; it becomes possible to see pieces come together, bringing into focus an attractive picture of a new, vibrant and sustainable economic system. This groundbreaking book shares the extent to which the solutions are already available, and demonstrates how the new sustainable global economy can be realized.

Where Authentic Leaders DARE From Professional Competence to Inspiring Leadership

Where Authentic Leaders DARE From Professional Competence to Inspiring Leadership

Author: Ruth Smith Format: Hardback Release Date: 29/08/2019

This book demonstrates, complete with practical exercises, how to be successful in both your work and your personal life by becoming a truly authentic leader and empathic influencer. Above all, it shows you how to do this with the positive intention of successful, connected communication and through honouring the other person's perspective. The book is of particular value to managers and leaders who are very proficient in their areas of expertise, and are looking for ways to improve team and personal performance further by developing their leadership and authentic influencing skills. The book provides you with: Clear reasons why authentic leadership and empathic influencing will help in work and personal relationships. How to develop these influencing skills and remain authentic. The evidence, including the relevant neuroscience, as to why this is important. A `how to` guide. If you are looking for some practical exercises to help develop authentic leadership, then you can go straight here.

The Right Way to Flourish Reconnecting to the Real World

The Right Way to Flourish Reconnecting to the Real World

Author: John Ehrenfeld Format: Hardback Release Date: 29/08/2019

In this ground-breaking book, pre-eminent thought leader in the fields of sustainability and flourishing, John R. Ehrenfeld, critiques the concept of sustainability as it is understood today and which is coming more and more under attack as unclear and ineffective as a call for action. Building upon the recent work of cognitive scientist, Iain McGilchrist, who argues that the human brain's two hemispheres present distinct different worlds, this book articulates how society must replace the current foundational left-brain-based beliefs - a mechanistic world and a human driven by self interest - with new ones based on complexity and care. Flourishing should replace the lifeless metrics now being used to guide business and government, as well as individuals. Until we accept that our modern belief structure is, itself, the barrier, we will continue to be mired in an endless succession of unsolved problems.

Where Authentic Leaders DARE From Professional Competence to Inspiring Leadership

Where Authentic Leaders DARE From Professional Competence to Inspiring Leadership

Author: Ruth Smith Format: Paperback / softback Release Date: 29/08/2019

This book demonstrates, complete with practical exercises, how to be successful in both your work and your personal life by becoming a truly authentic leader and empathic influencer. Above all, it shows you how to do this with the positive intention of successful, connected communication and through honouring the other person's perspective. The book is of particular value to managers and leaders who are very proficient in their areas of expertise, and are looking for ways to improve team and personal performance further by developing their leadership and authentic influencing skills. The book provides you with: Clear reasons why authentic leadership and empathic influencing will help in work and personal relationships. How to develop these influencing skills and remain authentic. The evidence, including the relevant neuroscience, as to why this is important. A `how to` guide. If you are looking for some practical exercises to help develop authentic leadership, then you can go straight here.

Flip the Script Getting People to Think Your Idea is Their Idea

Flip the Script Getting People to Think Your Idea is Their Idea

Author: Oren Klaff Format: Paperback / softback Release Date: 27/08/2019

This book will change the way you think about persuasion, and have you closing deals in no time. These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up. That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They'll buy in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps. You will learn how to: *Achieve Status Alignment: Use a status tip-off, a strategically placed remark that identifies you as an insider who can relate to your client's concerns. *Close the Certainty Gap: Allay your buyer's fears about going into business with you by delivering a flash roll, proving your expertise in the domain. *Present Your Idea as Plain Vanilla: Don't overhype your product as a first-of-its-kind solution. The more you emphasise the familiar, reliable elements of your product, the easier you make it for your buyer to say yes. Packed with examples of the long-shot, often hilarious deals that Klaff has pulled off over the years, Flip the Script is the most entertaining, informative masterclass in dealmaking you'll find anywhere. It will transform your approach to pitching, leaving you fully prepared to raise money, seal deals and keep your cool in the toughest business situations.

Advances in Advertising Research X

Advances in Advertising Research X

Author: Enrique Bigne Format: Hardback Release Date: 22/08/2019

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.

New Insights on Trust in Business-to-Business Relationships A Multi-Perspective Approach

New Insights on Trust in Business-to-Business Relationships A Multi-Perspective Approach

Author: Dr Houcine Akrout Format: Hardback Release Date: 15/08/2019

Trust plays a crucial role in all societies, particularly within the Business-to-Business context where inter-firm relationships, impelled by globalization and the extended enterprise, require a much higher degree of trust to succeed. This 26th volume of Advances in Business Marketing and Purchasing examines the value of trust within the B2B context to provide a better understanding of its importance in organizations. New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach applies different theoretical and methodological perspectives to the mechanisms and processes that promote trust between customer and supplier in contexts such as e-commerce, high involvement relationships, industrial service and international cultures. The authors identify the consistencies and distinctions of antecedents, processes, and consequences of trust in various B2B contexts and offer alternative approaches that contribute to a better understanding of the subtleties and multi-faceted nature of trust and trust-related management. The book provides advanced original insights on trust for researchers and practitioners working within Management, Purchasing and B2B Marketing, and offers practical tools to build lasting and successful business relationships.

Authentic Excellence Coaching Young Adults Towards Resilience in a Competitive World

Authentic Excellence Coaching Young Adults Towards Resilience in a Competitive World

Author: R. Kelly Crace, Robert L. Crace Format: Hardback Release Date: 09/08/2019

Never before have the pressures of a comparative and competitive world impacted on our sense of wellbeing, particularly among young adults. Building on the principles of Giving Voice to Values, which honors the complexity and difficulty of leading with our values, this book addresses the unique challenges faced by young adults. It provides a clear process that details how to harness natural wisdom to flourish through the relentless pace and pressure of today's world. Moving beyond mere values clarification, Authentic Excellence helps the reader develop a deeper relationship with their values and confidently express them, and builds effective coping skills to manage the relentless noise of our comparative and competitive world. Authentic Excellence answers five primary questions: How are young adults affected by this world of relentless change and pressure? Why are young adults vulnerable to a plateau that can negatively affect their resilience? What is the difference between fear-based excellence and authentic excellence and what role do values play in this distinction? What is necessary to move beyond fear-based excellence and why is it so hard? How do you train a deeper level of effectiveness that includes more consistent productivity, fulfillment and resilience?

Authentic Excellence Coaching Young Adults Towards Resilience in a Competitive World

Authentic Excellence Coaching Young Adults Towards Resilience in a Competitive World

Author: R. Kelly Crace, Robert L. Crace Format: Paperback / softback Release Date: 09/08/2019

Never before have the pressures of a comparative and competitive world impacted on our sense of wellbeing, particularly among young adults. Building on the principles of Giving Voice to Values, which honors the complexity and difficulty of leading with our values, this book addresses the unique challenges faced by young adults. It provides a clear process that details how to harness natural wisdom to flourish through the relentless pace and pressure of today's world. Moving beyond mere values clarification, Authentic Excellence helps the reader develop a deeper relationship with their values and confidently express them, and builds effective coping skills to manage the relentless noise of our comparative and competitive world. Authentic Excellence answers five primary questions: How are young adults affected by this world of relentless change and pressure? Why are young adults vulnerable to a plateau that can negatively affect their resilience? What is the difference between fear-based excellence and authentic excellence and what role do values play in this distinction? What is necessary to move beyond fear-based excellence and why is it so hard? How do you train a deeper level of effectiveness that includes more consistent productivity, fulfillment and resilience?