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Sales & marketing

See below for a selection of the latest books from Sales & marketing category. Presented with a red border are the Sales & marketing books that have been lovingly read and reviewed by the experts at Lovereading. With expert reading recommendations made by people with a passion for books and some unique features Lovereading will help you find great Sales & marketing books and those from many more genres to read that will keep you inspired and entertained. And it's all free!

Rivalry in Sport

Rivalry in Sport

Author: Cody T. Havard Format: Hardback Release Date: 11/09/2020

This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry. Rivalry is a phenomenon that helps organizations and participants increase their output while also engaging fans. The author argues that the goal of rivalry should be to increase engagement and interest in the product without stepping over a sometimes invisible line resulting in fan or group member negativity, deviance, and violence. Through the introduction of two scales that specifically measure how group members react to out-groups in the sport setting, this book offers scholars deeper insights into what rivalry means and how it can be used to responsibly promote the sport product.

The Routledge Companion to Mindfulness at Work

The Routledge Companion to Mindfulness at Work

Author: Satinder K. Dhiman Format: Hardback Release Date: 09/09/2020

Given the ever-growing interest in the benefits of mindfulness to organizations and the individuals who work in them, this Companion is a comprehensive primary reference work for mindfulness (including creativity and flow) in the workplace, including business, healthcare and educational settings. Research shows that mindfulness boosts creativity through greater insight, receptivity and balance, and increases energy and a sense of wellbeing. This Companion traces the genesis and growth of this burgeoning field, tracks its application to the workplace, and suggests trends and future directions. With contributions from leading scholars and practitioners in business, leadership, psychology, healthcare, education, and other related fields, The Routledge Companion to Mindfulness at Work is an extensive reference work which will be a vital resource the fields of management and organizational studies, human resource management, psychology, spirituality, cultural anthropology and sociology. Each chapter will present a listing of key topics, a case or situation that illustrates the application of the themes, workplace lessons and reflection questions.

How Not To Sell

How Not To Sell

Author: Mike Wicks Format: Hardback Release Date: 03/09/2020

You make the right calls all day, you deliver your pitches flawlessly, and you donate to every one of your potential client's kid's school fundraisers. But you still aren't closing deals. What gives? Well, you're clearly screwing something up, and it's time you find out what it is. It's frustrating. Day in and day out, you are putting in the work with twelve-hour days and trips across town to meet clients. You study up on your competitors and rehearse your pitches every chance you get. But still, you aren't anywhere near your sales targets, and your bottom line hasn't budged since your started. Chances are it's not about what you're doing right--it's about what you're doing wrong. How Not to Sell is filled with interviews and stories of people who were being held back by the things they didn't realize were working against them. The workplace is a minefield filled with politics and unspoken rules. This book is here to teach you: How you're screwing it up and what to do about it How other people screwed it up before figuring it out What you should stop doing immediately What you should be doing more of Now, stop panicking and letting frustration hold you back. This book is the tool you need to get out of your sales slump and make your numbers!

Absolute Essentials of Digital Marketing

Absolute Essentials of Digital Marketing

Author: Alan Charlesworth Format: Hardback Release Date: 01/09/2020

This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.

Marketing Metrics

Marketing Metrics

Author: David Reibstein, Neil Bendle, Paul Farris, Phillip Pfeifer Format: Paperback / softback Release Date: 28/08/2020

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 4th Edition has now been updated with new techniques and even more practical insights, and is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help students choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and triangulate to optimal solutions. Students will discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more. Covers the full spectrum of marketing metrics: pros, cons, nuances, and applications Shows how to choose the right metrics for every challenge, and translate numbers into actionable management insight Adds extensive new coverage of sponsorship and omnichannel metrics, MASB advances in measurement discipline, global brand evaluation, and more Includes new sections on the interfaces between financial markets, accounting, and marketing metrics - for marketers who are involved in C-suite decisions, or aspire to be Helps you quantify the profitability of products, customers, channels, marketing initiatives, and more This 4th Edition's extensive updates include: Evaluating the value of sponsorships - a topic that is critically important but has been fiendishly difficult Accurately measuring the value of omnichannel marketing investments when multiple channels may influence the same purchase Important new metrics including Return on Advertising Spend New sections on interfaces between financial markets, accounting, and marketing metrics for marketers who intend to make or influence C-suite decisions Progress towards creating more discipline in marketing measurement, including work by the Marketing Accountability Standards Board (MASB) ISO global standards for brand evaluation Neil T. Bendle is an Associate Professor of Marketing at the Ivey Business School, Western University, Canada. His research includes measuring marketing performance, understanding the accounting/marketing interface, and the impacts of non-standard decision making in commercial and political markets using evolutionary game theory and behavioral economics. He chairs the Marketing Accountability Standards Board's advisory board, blogs weekly on decision-making and management at www.neilbendle.com, co-authored the cartoon book Behavioural Economics for Kids, and was once responsible for measuring the success of marketing campaigns for the British Labour Party. Paul W. Farris is Landmark Communications Professor Emeritus of Business Administration at The Darden Graduate Business School, University of Virginia, where he has taught since 1980. Previously on the faculty of the Harvard Business School, his research has produced award-winning articles on retail power, the measurement of advertising effects, and marketing budgeting. Farris has published in journals such as the Harvard Business Review, Journal of Marketing, Journal of Advertising Research, and Marketing Science. He has served on boards of manufacturers and retailers and as an academic trustee of the Marketing Science Institute; and consulted with clients including Apple, IBM, Procter & Gamble, and Unilever. Phillip E. Pfeifer, Richard S. Reynolds Professor Emeritus of Business Administration at The Darden Graduate Business School, University of Virginia, has written or co-written 50 journal articles, more than 80 Darden cases and several textbooks, and has received the Wachovia Award for Distinguished Case Writer. His research focuses on direct marketing and decision modeling. Prior to joining the Darden faculty in 1980, he was a research engineer at the Georgia Institute of Technology. He was also a visiting professor at the Stevens Institute of Technology (2010) and the University of Notre Dame (2012). Dr. David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School, University of Pennsylvania. He has been on the Wharton Faculty for more than two decades. He was the Vice Dean of the Wharton School, and Director of the Wharton Graduate Division. He served for two years as Executive Director of the Marketing Science Institute; taught at Harvard; was a Visiting Professor at Stanford, INSEAD, and ISB (in India); and chaired the American Marketing Association. His radio show, Measured Thoughts with Dave Reibstein, appears on SiriusXM Radio.

Global Marketing

Global Marketing

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility; key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world; Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.

Global Marketing

Global Marketing

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility; key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world; Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.

B2B Digital Marketing Strategy

B2B Digital Marketing Strategy

Author: Simon Hall Format: Paperback / softback Release Date: 13/08/2020

B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.

Corporate Sustainability Leadership

Corporate Sustainability Leadership

Author: Peter A. Stanwick, Sarah D. Stanwick Format: Hardback Release Date: 10/08/2020

Corporate sustainability, now regarded as a vitally important topic on the agenda for businesses, has in recent years not only become embedded in postgraduate study, but is now also widely taught at the undergraduate level in business schools. Corporate Sustainability Leadership reflects the growing need for an accessible text at all levels of study. The book brings the topic of corporate sustainability fully up to date by incorporating new directions in the areas of corporate responsibility and sustainability. Written by the authors of the highly successful Understanding Business Ethics, this book provides a primary textbook for any undergraduate or graduate corporate sustainability class. Unlike other textbooks in corporate sustainability, which are often edited collections from multiple authors, this textbook develops themes throughout each chapter using a consistent voice to ensure an integrative learning experience for both students and instructors. With ten chapters and ten cases, all of which are supplemented with online test banks, instructor guides and powerpoint slides, this textbook provides enough content for a complete class on corporate sustainability. Using stakeholder theory as a foundation, Corporate Sustainability Leadership allows readers to develop a better understanding of how organizations can effectively satisfy the needs of their critical stakeholders. It addresses the issues of corporate sustainability from both a micro and macro perspective. Micro issues related to corporate sustainability include leadership, organizational change, management decision making, human resource organizational strategies, organizational ethics, organizational culture, corporate sustainability reporting, corporate sustainability performance and corporate compliance. The macro issues addressed in the textbook include suppliers, corporate sustainability communications, consumers, the natural environment, governments, NGOs and the developing world. In addition, there are ten unique company cases from organizations that are household names, such as Bayer, Shell, Volkswagen and Dow Chemical.

Corporate Sustainability Leadership

Corporate Sustainability Leadership

Author: Peter A. Stanwick, Sarah D. Stanwick Format: Paperback / softback Release Date: 10/08/2020

Corporate sustainability, now regarded as a vitally important topic on the agenda for businesses, has in recent years not only become embedded in postgraduate study, but is now also widely taught at the undergraduate level in business schools. Corporate Sustainability Leadership reflects the growing need for an accessible text at all levels of study. The book brings the topic of corporate sustainability fully up to date by incorporating new directions in the areas of corporate responsibility and sustainability. Written by the authors of the highly successful Understanding Business Ethics, this book provides a primary textbook for any undergraduate or graduate corporate sustainability class. Unlike other textbooks in corporate sustainability, which are often edited collections from multiple authors, this textbook develops themes throughout each chapter using a consistent voice to ensure an integrative learning experience for both students and instructors. With ten chapters and ten cases, all of which are supplemented with online test banks, instructor guides and powerpoint slides, this textbook provides enough content for a complete class on corporate sustainability. Using stakeholder theory as a foundation, Corporate Sustainability Leadership allows readers to develop a better understanding of how organizations can effectively satisfy the needs of their critical stakeholders. It addresses the issues of corporate sustainability from both a micro and macro perspective. Micro issues related to corporate sustainability include leadership, organizational change, management decision making, human resource organizational strategies, organizational ethics, organizational culture, corporate sustainability reporting, corporate sustainability performance and corporate compliance. The macro issues addressed in the textbook include suppliers, corporate sustainability communications, consumers, the natural environment, governments, NGOs and the developing world. In addition, there are ten unique company cases from organizations that are household names, such as Bayer, Shell, Volkswagen and Dow Chemical.

Business and Social Media in the Middle East

Business and Social Media in the Middle East

Author: Nehme Azoury Format: Hardback Release Date: 05/08/2020

This book discusses the effectiveness of Western organizations' social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region's culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.

Advances in Digital Marketing and eCommerce

Advances in Digital Marketing and eCommerce

Author: Francisco J. Martinez-Lopez Format: Paperback / softback Release Date: 27/07/2020

This volume highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.