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Sales & marketing

See below for a selection of the latest books from Sales & marketing category. Presented with a red border are the Sales & marketing books that have been lovingly read and reviewed by the experts at Lovereading. With expert reading recommendations made by people with a passion for books and some unique features Lovereading will help you find great Sales & marketing books and those from many more genres to read that will keep you inspired and entertained. And it's all free!

Sustainable Marketing Planning

Sustainable Marketing Planning

Author: Neil (Leeds Business School UK) Richardson Format: Hardback Release Date: 08/11/2019

There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business whilst observing recognisably sustainable practices. Companies must now align their values with customers who increasingly seek products and services that are people- and planet-friendly. Using sustainable marketing techniques to create value ultimately leads to improved customer satisfaction, better professional relationships and increased effectiveness. With Marketing Planning absent from the current textbook offering, this book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these strategies and reflecting on the historical and current criticisms aimed at marketing, students will be shown `How' to implement whilst being encouraged to reflect on `Why'. Full of tools and frameworks to improve comprehension, including chapter-by-chapter learning outcomes, summaries, exercises, applied activities and mini case studies, it bridges the gap between theory and practice effectively and accessibly. Finally, PowerPoint lecture slides and MCQ sections are provided for each chapter as electronic resources. Reflecting on contemporary themes and challenges at the cutting edge of business research and practice, this book should be core reading for advanced undergraduate and postgraduate students of Sustainable Marketing, Marketing Planning and Marketing Strategy, as well as professionals seeking to improve the competitive advantage of their organisations.

Entrepreneurship, Innovation and Sustainable Growth Opportunities and Challenges

Entrepreneurship, Innovation and Sustainable Growth Opportunities and Challenges

Author: Nader (Bentley University, USA) H. Asgary, Emerson A. Maccari Format: Paperback / softback Release Date: 08/11/2019

Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This important book is the first to provide the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers. Each chapter provides a clear guide to the conceptual and practical elements that characterise entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Questions and exercises are presented throughout in order to encourage discussion and problem-solving. A quick summary of the important concepts and definitions are also provided. Keeping practicality as the book's core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book's core concepts.

Entrepreneurship, Innovation and Sustainable Growth Opportunities and Challenges

Entrepreneurship, Innovation and Sustainable Growth Opportunities and Challenges

Author: Nader (Bentley University, USA) H. Asgary, Emerson A. Maccari Format: Hardback Release Date: 08/11/2019

Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This important book is the first to provide the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers. Each chapter provides a clear guide to the conceptual and practical elements that characterise entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Questions and exercises are presented throughout in order to encourage discussion and problem-solving. A quick summary of the important concepts and definitions are also provided. Keeping practicality as the book's core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book's core concepts.

Sustainable Marketing Planning

Sustainable Marketing Planning

Author: Neil (Leeds Business School UK) Richardson Format: Paperback / softback Release Date: 08/11/2019

There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business whilst observing recognisably sustainable practices. Companies must now align their values with customers who increasingly seek products and services that are people- and planet-friendly. Using sustainable marketing techniques to create value ultimately leads to improved customer satisfaction, better professional relationships and increased effectiveness. With Marketing Planning absent from the current textbook offering, this book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these strategies and reflecting on the historical and current criticisms aimed at marketing, students will be shown `How' to implement whilst being encouraged to reflect on `Why'. Full of tools and frameworks to improve comprehension, including chapter-by-chapter learning outcomes, summaries, exercises, applied activities and mini case studies, it bridges the gap between theory and practice effectively and accessibly. Finally, PowerPoint lecture slides and MCQ sections are provided for each chapter as electronic resources. Reflecting on contemporary themes and challenges at the cutting edge of business research and practice, this book should be core reading for advanced undergraduate and postgraduate students of Sustainable Marketing, Marketing Planning and Marketing Strategy, as well as professionals seeking to improve the competitive advantage of their organisations.

Wiley-Schnellkurs Marketing

Wiley-Schnellkurs Marketing

Author: Marcus Stumpf, Susanne Spintig Format: Paperback / softback Release Date: 06/11/2019

How to Find Fraud and Corruption Recipes for the Aspiring Fraud Detective

How to Find Fraud and Corruption Recipes for the Aspiring Fraud Detective

Author: Nigel Iyer Format: Hardback Release Date: 04/11/2019

In a typical working environment in which fraud and corruption is as normal as a headache or as common as a cold, everyone across the organization has a role to play in finding and deterring fraudsters. Despite universal acknowledgement that these things may be illegal but still prevalent, managers still treat them as 'someone else's problem or something that happens to other businesses, not ours'. This book shows, in simple terms, how everybody can become a successful fraud detective. In a series of proven and easy-to-follow recipes you are shown how to find the tell-tale signs of fraud and corruption and work with your colleagues to deal with it smartly, keeping the organisation you work for, healthy and clean. The skills taught in this book are based on over 20 years' experience of successfully finding and dealing with fraud and corruption, all around the world. The author offers wayfinding techniques for identifying and recognizing common frauds such as: suppliers who charge too much; sharp business partners and consultants who are taking you for a ride; customers who take but prefer not to pay. It also shows you how to spot and unravel more complex but equally serious and common frauds: hidden connections to dirty money centres (the illegitimate side of tax havens); bribes paid as a shortcut to get business; creative numbers fraud (inflation of sales figures or suppression of costs); conflicts of interest involving individuals inside or outside the business. You can also immerse yourself in the embedded novelette The Fraud Detectives (based on a real case) which illustrates a fraud detective's challenges, be they a reluctant whistleblower, someone who cannot turn a blind eye even if they would prefer to, and even the accused. Accessible and practical, it is for everyone who wants to stop fraud including those working in accounting and finance, management, specialist functions such as audit, compliance and security, and anyone else who aspired to be a fraud detective and stop fraud and corruption.

Sales Management Analysis and Decision Making

Sales Management Analysis and Decision Making

This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life best practices of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different customer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. Key changes in this edition include: Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices; revised end-of-chapter cases; revised ethical dilemma boxes All new chapter opening vignettes about well-known companies that illustrate key topics from that chapter; and New or updated comments from sales managers in Sales Management in the 21st Century boxes An online instructor's manual with test questions and PowerPoints is available to adopters.

Sales Management Analysis and Decision Making

Sales Management Analysis and Decision Making

This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life best practices of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different customer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. Key changes in this edition include: Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices; revised end-of-chapter cases; revised ethical dilemma boxes All new chapter opening vignettes about well-known companies that illustrate key topics from that chapter; and New or updated comments from sales managers in Sales Management in the 21st Century boxes An online instructor's manual with test questions and PowerPoints is available to adopters.

Global Brand Management A Guide to Developing, Building & Managing an International Brand

Global Brand Management A Guide to Developing, Building & Managing an International Brand

Author: Laurence Minsky, Ilan Geva Format: Paperback / softback Release Date: 03/11/2019

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.

Using Installed Base Selling to Maximize Revenue A Step-by-Step Approach to Achieving Long-Term Profitable Growth

Using Installed Base Selling to Maximize Revenue A Step-by-Step Approach to Achieving Long-Term Profitable Growth

Author: Remi Gicquel, Paul-Andre Lambert Format: Paperback / softback Release Date: 03/11/2019

There is no such thing as an easy sale. However, selling to an existing customer-whether by refreshing an old product or introducing a new and different product-is often easier, faster, and returns higher margins. Centering your organization's sales strategy on your installed base is a smart and proven way to achieve long-lasting, profitable growth. Using Installed Base Selling to Maximize Revenue reveals a step-by-step, integrated approach you can begin using today. Authors Remi Gicquel and Paul-Andre Lambert show how you can apply this robust and reliable end-to-end solution by illustrating concepts though real-world case studies from Spotify, Hewlett Packard Enterprise, Nestle, and more. Full of wisdom fit for the digital era, this book presents the results of the authors' experience and research into current installed base selling processes, identifying, from an objective point of view, what works and what does not. This book explains fundamental concepts such as the profitable growth paradox, the installed base profit wedge, operational methodologies for managing your installed base selling transformation, and much more. Innovative companies protect and nurture their most valuable asset-their customers and the data that defines them. They put installed base selling at the heart of their sales strategy. Now, it's your turn! What You Will Learn How to maximize the return from installed base customers Fundamental concepts such as the profitable growth paradox, the installed base profit wedge, and turnkey operational sales methodologies to best maneuver your sales teams Keys to changing patterns to become a company that can enjoy higher profitable revenues for years Who This Book Is For General Managers, Sales and Marketing Leaders who are eager to transform their business to secure long-lasting profits, and for leaders looking for a pragmatic approach to transform their sales force to harvest the potential of their existing customers.

International Luxury Brand Strategy

International Luxury Brand Strategy

Author: Pierre Xiao (Fudan University, China) Lu Format: Paperback / softback Release Date: 31/10/2019

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a worldwide luxury brand in the 21st century. The book gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions. It also explains the application of theories and models and illustrates specific issues through cases in international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they had benefitted from the international market over time. From the international brand management process, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.