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Entrepreneurship

See below for a selection of the latest books from Entrepreneurship category. Presented with a red border are the Entrepreneurship books that have been lovingly read and reviewed by the experts at Lovereading. With expert reading recommendations made by people with a passion for books and some unique features Lovereading will help you find great Entrepreneurship books and those from many more genres to read that will keep you inspired and entertained. And it's all free!

How to Think Like an Entrepreneur

How to Think Like an Entrepreneur

Author: Daniel Smith Format: Paperback / softback Release Date: 14/05/2020

An entrepreneur is someone who has a great, innovative idea that identifies the need for the creation of a new business, taking on the financial risk in the hope of profit and driving that business forward in a measured way. This book draws on the stories, experiences and words of iconic business figures from around the globe and across the years - from Andrew Carnegie and Oprah Winfrey to Steve Jobs and Sunil Mittal. Each chapter deals with a specific aspect of entrepreneurship and the lessons they can teach us, such as: - If you want to become big, you need to think big. If you're content for your business to tick over, that's fine. But if you want it to be a world-beater, you need a world-beater's mindset - Don't forget what makes your business scalable in the first place - Prepare your company for growing pains. Expansion brings inevitable problems but an entrepreneur should do everything possible to ready their business - Try to predict what lies ahead - but remember Warren Buffet's wise words: 'Forecasts usually tell us more of the forecaster than of the future' Each study includes quotations from and about its main subject, along with words of wisdom from other relevant famous names. Informative, educative and thought provoking, How to Think Like an Entrepreneur presents the ideas and methods of the business greats, allowing the reader to expand their understanding of what drives and informs successful entrepreneurship.

How to Think Like an Entrepreneur

How to Think Like an Entrepreneur

Author: Daniel Smith Format: Hardback Release Date: 14/05/2020

An entrepreneur is someone who has a great, innovative idea that identifies the need for the creation of a new business, taking on the financial risk in the hope of profit and driving that business forward in a measured way. This book draws on the stories, experiences and words of iconic business figures from around the globe and across the years - from Andrew Carnegie and Oprah Winfrey to Steve Jobs and Sunil Mittal. Each chapter deals with a specific aspect of entrepreneurship and the lessons they can teach us, such as: - If you want to become big, you need to think big. If you're content for your business to tick over, that's fine. But if you want it to be a world-beater, you need a world-beater's mindset - Don't forget what makes your business scalable in the first place - Prepare your company for growing pains. Expansion brings inevitable problems but an entrepreneur should do everything possible to ready their business - Try to predict what lies ahead - but remember Warren Buffet's wise words: 'Forecasts usually tell us more of the forecaster than of the future' Each study includes quotations from and about its main subject, along with words of wisdom from other relevant famous names. Informative, educative and thought provoking, How to Think Like an Entrepreneur presents the ideas and methods of the business greats, allowing the reader to expand their understanding of what drives and informs successful entrepreneurship.

Supermaker

Supermaker

Author: Jaime Schmidt Format: Hardback Release Date: 05/05/2020

In just seven years, Jaime Schmidt went from making natural products in her Portland, Oregon kitchen to turning her brand into a household name and selling her company in a nine-figure acquisition. Supermaker is her guide to business and career development on your own terms. Through unfiltered storytelling and instructive takeaways, the acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker Movement shares how you too can start or grow your own business with her secrets on marketing, sales growth, product development, customer engagement, scaling operations, and partnerships. Following Jaime's journey from market stand to global brand, readers will take away: * The keys to establishing a financially successful business for entrepreneurs and professionals ready to go from maker to magnate. * Tactical approaches to branding, PR, sales, marketing, culture development, and team management. * Candid advice and storytelling from an industry disruptor and proven executive. Following her growth from kitchen to acquisition, Supermaker is a riveting mix of inspiration, the honest airing of mistakes, and indispensable instruction. * A go-to guide for the passion-to-profit journey. * The perfect read for aspiring entrepreneurs, makers, creatives, and anyone with an interest in selling their products online, retail strategy, or digital marketing. * Great for anyone who enjoyed Start Something That Matters by Blake Mycoskie, Craft, Inc: Turn Your Creative Hobby into a Business by Meg Mateo Ilasco, and The Girls' Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur by Caitlin Friedman.

Tofurky Story How We Delivered Plant-Based Meals to the American Dinner Table

Tofurky Story How We Delivered Plant-Based Meals to the American Dinner Table

Author: Seth Tibbott Format: Hardback Release Date: 30/04/2020

From treehouse dream to global brand, Tofurky's Founder and Chairman shares his story of selling millions of plant-based food products without selling out. Success doesn't happen overnight. Except for Seth Tibbott, to whom it does-but only after fifteen years of intrepid failure. In Search of the Wild Tofurky tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way. Tibbott took home a grand total of $31,000 in his first nine years of striving to bring to the people a nearly unknown soy product-tempeh-he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him. Thus Tibbott discovered the secret sauce ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes harsh twists and turns of the unconventional path. Look no further for a delightfully unexpected $100 million story of hope and hustle.

Shaping Entrepreneurship Research Made, as Well as Found

Shaping Entrepreneurship Research Made, as Well as Found

Author: Sankaran (University of Virginia, USA) Venkataraman Format: Hardback Release Date: 29/04/2020

Shaping Entrepreneurship Research: Made, as Well as Found is a collection of readings designed to support entrepreneurship research. Focused on a worldview in which the future is open-ended and shapeable through human action - i.e. made , this collection reframes entrepreneurship as a science of the artificial rather than as a natural or social science. It posits an open-ended universe for the making of human artefacts even if large swathes of nature and society are not within the control of the people making them. The book explores the notion of made through 25 foundational readings - classics from the history of ideas. Organized into five sections, each classic is individually introduced by the editors in one of five chapters written to explain its relevance and significance for a made view of entrepreneurship. Readers will benefit from exposure to these classic ideas and ongoing research in a variety of areas that fall somewhat outside the line-of-sight of traditional entrepreneurship research. Both individually and collectively, the readings suggest opportunities to ask new questions and develop new ways of framing entrepreneurship research that carry the discussion beyond worlds found to worlds made as well as found.

Shaping Entrepreneurship Research Made, as Well as Found

Shaping Entrepreneurship Research Made, as Well as Found

Author: Sankaran (University of Virginia, USA) Venkataraman Format: Paperback / softback Release Date: 29/04/2020

Shaping Entrepreneurship Research: Made, as Well as Found is a collection of readings designed to support entrepreneurship research. Focused on a worldview in which the future is open-ended and shapeable through human action - i.e. made , this collection reframes entrepreneurship as a science of the artificial rather than as a natural or social science. It posits an open-ended universe for the making of human artefacts even if large swathes of nature and society are not within the control of the people making them. The book explores the notion of made through 25 foundational readings - classics from the history of ideas. Organized into five sections, each classic is individually introduced by the editors in one of five chapters written to explain its relevance and significance for a made view of entrepreneurship. Readers will benefit from exposure to these classic ideas and ongoing research in a variety of areas that fall somewhat outside the line-of-sight of traditional entrepreneurship research. Both individually and collectively, the readings suggest opportunities to ask new questions and develop new ways of framing entrepreneurship research that carry the discussion beyond worlds found to worlds made as well as found.

Marketing Judo Building Your Business Using Brains Not Budget

Marketing Judo Building Your Business Using Brains Not Budget

Author: John Barnes, Richard Richardson Format: Paperback / softback Release Date: 28/04/2020

I strongly advise anybody wanting to start up their own business to read Marketing Judo Sir John Harvey-Jones Marketing Judo aims to inspire people who want to build a brand or business but don't have the budgets for conventional marketing. That's the position the authors found themselves in when they bought the one Harry Ramsden's fish and chip restaurant in Yorkshire over ten years ago. They fell into a way of thinking, which they now call Marketing Judo. In judo, you lever other people's strengths or assets to your own advantage. In judo, your mind matters more than your size. In judo, anyone can become a black belt if they move quickly, train hard enough and keep their balance when others don't. Marketing Judo offers a framework for developing strategies and plans for small companies to do exactly that. It is a collection of real stories and events, from both the author's experiences and from other companies, from which the Marketing Judo principles evolved.Around the world, big companies have never been so vulnerable. It's always possible to find a competitive advantage, however big your opponent is, so join us on the Tatami or judo mat and learn how to use your brains rather than budgets, as we take you through the six principles of Marketing Judo. Available as a short, entertaining easy read book or as an audio CD or cassette, featuring the authors live in front of an audience of businesspeople in Leeds.

Understanding Social Entrepreneurship The Relentless Pursuit of Mission in an Ever Changing World

Understanding Social Entrepreneurship The Relentless Pursuit of Mission in an Ever Changing World

Author: Jill (New York University, USA) Kickul, Thomas S. (Baruch College, USA) Lyons Format: Hardback Release Date: 24/04/2020

Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools, and techniques of entrepreneurship into the social sector to present innovative solutions to today's vexing social issues. Kickul and Lyons cover all the key topics relevant to social entrepreneurship, including a detailed examination of each of the steps in the entrepreneurial process. This third edition includes several new features: A process-oriented format, taking students through discovery, design, development, and delivery Two new chapters: one on lean start-up and design thinking for social entrepreneurship, and another on unconventional approaches from developing countries Updated and new case studies, with improved global coverage Voices from the Field sections that explore evidence-based research from the field Bringing together a rigorous theoretical foundation and a strong practical focus, this is the go-to resource for students of social entrepreneurship at undergraduate and postgraduate levels. A companion website includes an instructor's manual, PowerPoint slides, a test bank, and other tools to provide additional support for students and instructors.

Understanding Social Entrepreneurship The Relentless Pursuit of Mission in an Ever Changing World

Understanding Social Entrepreneurship The Relentless Pursuit of Mission in an Ever Changing World

Author: Jill (New York University, USA) Kickul, Thomas S. (Baruch College, USA) Lyons Format: Paperback / softback Release Date: 24/04/2020

Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools, and techniques of entrepreneurship into the social sector to present innovative solutions to today's vexing social issues. Kickul and Lyons cover all the key topics relevant to social entrepreneurship, including a detailed examination of each of the steps in the entrepreneurial process. This third edition includes several new features: A process-oriented format, taking students through discovery, design, development, and delivery Two new chapters: one on lean start-up and design thinking for social entrepreneurship, and another on unconventional approaches from developing countries Updated and new case studies, with improved global coverage Voices from the Field sections that explore evidence-based research from the field Bringing together a rigorous theoretical foundation and a strong practical focus, this is the go-to resource for students of social entrepreneurship at undergraduate and postgraduate levels. A companion website includes an instructor's manual, PowerPoint slides, a test bank, and other tools to provide additional support for students and instructors.

The IDEATE Method Identifying High-Potential Entrepreneurial Ideas

The IDEATE Method Identifying High-Potential Entrepreneurial Ideas

Author: Daniel A. Cohen, Gregory Arthur Pool, Heidi M. Neck Format: Paperback / softback Release Date: 14/04/2020

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

Entrepreneurial Marketing A Blueprint for Customer Engagement

Entrepreneurial Marketing A Blueprint for Customer Engagement

Author: Beth L. Goldstein Format: Paperback / softback Release Date: 14/04/2020

Entrepreneurial Marketing offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, this book helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea. EM Subject Line: New text-Entrepreneurial Marketing: A Blueprint for Customer Engagement EM Teaser: Request your FREE review copy!

The Fifteen Percent Overcoming Hardships and Achieving Lasting Success

The Fifteen Percent Overcoming Hardships and Achieving Lasting Success

Author: Terry Giles, Ben Carson Format: Hardback Release Date: 01/04/2020

Foreword by Dr. Ben Carson! Learn what sets high achievers apart in this riveting tale of triumph over tragedy, from one of today's most successful entrepreneurs. On the surface, Terry Giles has a classic American success story. By 30, he built one of the largest criminal defense firms in Southern California and generated tens of millions in revenue working with high profile clients. By 34, he left the legal profession and achieved even greater success as an entrepreneur, seemingly overnight. But as Giles observes in The Fifteen Percent, no one goes through life without facing serious obstacles. Speaking from his own hard-won experience from a difficult upbringing to America's loftiest boardrooms, Giles answers the question that took him years to answer: Why do some people overcome hardships better than others? Giles attributes his own success to being part of the fifteen percent of people who are able to rise above despair and succeed against all odds. Using examples from his career and life-defending child sex abuse victims, his involvement in Monica Lewinsky's trial, and even managing Dr. Ben Carson's 2016 presidential campaign-he illustrates these ideas in action. In each chapter, you'll learn valuable skills including fearlessness; embracing underdog status; visualizing the future; and positive thinking; proving that you do not have to be a victim of bad circumstances to adopt the superpowers of the fifteen percent. Entertaining, inspiring, and full of useful insights you'll turn to again and again, The Fifteen Percent will help you overcome whatever's holding you back, so you can achieve lasting success.