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See below for a selection of the latest books from Industrial / commercial art & design category. Presented with a red border are the Industrial / commercial art & design books that have been lovingly read and reviewed by the experts at Lovereading. With expert reading recommendations made by people with a passion for books and some unique features Lovereading will help you find great Industrial / commercial art & design books and those from many more genres to read that will keep you inspired and entertained. And it's all free!
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You'll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
Design Things That Make Sense is the first and complete guide to designing technology-based products and services written by professor and public speaker Deborah Nas. Technology unlocks new capabilities that nobody asked for, but applied correctly it can create value for users. This sounds easier than it is; designing successful tech products and services require a unique approach. Through case studies, practical insights, examples, tips, and tools, readers will learn how to adopt a user-centered mindset and apply technologies in a meaningful way. Design Things That Make Sense answers questions like: Why do some products become a success while others fail? Why do some products create value while others destroy it? Why is there so much technology-push and so little thinking from the outside-in? The book contains over 50 design strategies to design strong benefits and minimize the resistance people might have against new technologies. It is made for innovators who want to do better and design products and services that make sense. The book comes with free online tools!
Founded in 1989 and based out of Tokyo, United Arrows, with over 250 stores, is one of the most influential fashion and retail brands to ever come out of Japan. This book offers a fresh and comprehensive look at the brand and its evolution in becoming one of the most significant arbiters of street style and contemporary cool in the world. From opening their first shop in Shibuya (designed by Ricardo Bofill), United Arrows redefined the concept of the select shop the boutique, multibrand store exerting its influence on later retail pioneers like Colette and Dover Street Market. Highlighted within will be key collaborations between United Arrows and international brands from Nike to Adidas, New Balance to the North Face, to streetwear pioneers like A Bathing Ape and KITH, and standard-bearers of high fashion, like Comme des Garcons and Maison Martin Margiela alongside signature archival editorial photography.
Design and Culture: A Transdisciplinary History offers an inclusive overview that crosses disciplinary boundaries and helps define the next phase of global design practice. This book examines the interaction of design with advances in technology, developments in science, and changing cultural attitudes. It looks to the past to prepare for the future and is the first book to offer an innovative transdisciplinary design history that integrates multidisciplinary sources of knowledge into a mindful whole. It shows design as a process that expresses goals through values and beliefs, functioning as a major factor in contemporary cultural life.Starting with the development of the Industrial Revolution, the book focuses on the evolution of design and culture in the twentieth century to predict where design will go in the future. Given the major social and political shifts currently unfolding across the globe, and the resulting changing demographics and environmental degradation, Design and Culture encourages collaboration and communication between disciplines to prepare for the future of design in a rapidly changing world.
The first comprehensive catalogue of the Getty Museum's significant collection of French Rococo ebenisterie furniture. This catalogue focuses on French ebenisterie furniture in the Rococo style dating from 1735 to 1760. These splendid objects directly reflect the tastes of the Museum's founder, J. Paul Getty, who started collecting in this area in 1938 and continued until his death in 1976. The Museum's collection is particularly rich in examples created by the most talented cabinet masters then active in Paris, including Bernard van Risenburgh II (after 1696-ca. 1766), Jacques Dubois (1694-1763), and Jean-Francois Oeben (1721-1763). Working for members of the French royal family and aristocracy, these craftsmen excelled at producing veneered and marquetried pieces of furniture (tables, cabinets, and chests of drawers) fashionable for their lavish surfaces, refined gilt-bronze mounts, and elaborate design. These objects were renowned throughout Europe at a time when Paris was considered the capital of good taste. The entry on each work comprises both a curatorial section, with description and commentary, and a conservation report, with construction diagrams. An introduction by Anne-Lise Desmas traces the collection's acquisition history, and two technical essays by Arlen Heginbotham present methodologies and findings on the analysis of gilt-bronze mounts and lacquer. www.getty.edu/publications/rococo
Dazzling in scale, diversity and detail, the world never ceases to open our eyes and captivate our curiosity. Ever since the earliest cave paintings, humans have looked at this Earth that is our home and endeavored to understand it. This expansive visual atlas presents exciting, creative and inspiring ways of explaining the world in information graphics. Divided into five chapters, the book covers the environment, technology, economics, society, and culture to reveal some of the Earth's greatest intricacies in accessible visual form. With more than 40 new pieces this updated edition features around 260 infographics in a compact, reader-friendly format, including seven fold-out spreads. The collection focuses on the 21st century, but also includes historical masterpieces to put our current situation into perspective.Nigel Holmes introduces the book with an infographic of his own, while Sandra Rendgen provides an illustrated historical essay to explore how we have studied and interpreted our world over the centuries. With graphics drawn from such sources as Fortune, National Geographic, and The Guardian, this is not only a showcase of outstanding data design, but also a fascinating digest of where and how we live.
TUMI presents the stories of its most loyal fans and the bags that they ve relied on throughout years of traveling the globe. From musician Lenny Kravitz reminiscing on how his TUMI luggage was an extension of his home after decades of being on tour to a gripping account from a passenger on the Miracle on the Hudson flight and how he and his TUMI bag survived Captain Sully s heroic landing, to brother-sister Olympic medallist duo Maia and Alex Shibutani using their carry-on rolling luggage every day to and from the ice-skating rink, this volume is filled with photographs, travel mementos, and diverse stories of life on the road with their precious cargo. Part travel diary, part ode to fine luggage, this new book is perfect for wanderlust-filled readers everywhere.