This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be a metaphor for the cultures, art traditions, and innovations of various nationalities, continuing the legacy of local craftsmanship.
| ISBN: | 9789811537684 |
| Publication date: | 31st March 2020 |
| Author: | Miguel Ángel Gardetti |
| Publisher: | Springer Verlag, Singapore |
| Format: | Hardback |
| Pagination: | 159 pages |
| Series: | Environmental Footprints and Eco-design of Products and Processes |
| Genres: |
Sustainability Manufacturing industries Environmental management Sales and marketing Traditional trades, crafts and skills Material culture Brands and branding |