Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a 'good' service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a 'good' and 'bad' service and describing the common elements within all services that mean they either work for users or don't. A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.
ISBN: | 9789063695439 |
Publication date: | 10th February 2020 |
Author: | Louise Downe |
Publisher: | BIS Publishers B.V. |
Format: | Paperback |
Pagination: | 224 pages |
Genres: |
Hospitality and service industries Business strategy |