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Brand Addiction

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About

Brand Addiction Synopsis

We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling - a consistent message, weaving meaning into every piece. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, to the trademark's colour. All these components contribute to a brand's Identity and ignite consumers' passion for purchasing.

About This Edition

ISBN: 9788417084035
Publication date: 8th January 2018
Author: Wang Shaoqiang
Publisher: Flamant an imprint of Hoaki Books S.L.
Format: Hardback
Pagination: 240 pages
Genres: Architecture: interior design