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Good Governance Delivering Corruption-free Public Services by N. Bhaskara Rao

Good Governance Delivering Corruption-free Public Services

RRP £38.00


Good Governance Delivering Corruption-free Public Services by N. Bhaskara Rao

Based on the findings of large-scale field surveys, Good Governance provides a primary review of trends in corruption, as encountered by citizens when availing of public services, and offers insightful suggestions on ways to implement good governance. Given the adverse effects of corruption on society, economy, citizenship and civic life, the author illuminates upon a comprehensive understanding of the linkages involved in corruption processes and operations, and provides a strategic approach to curb this menace together with a methodology for ensuring graft-free delivery of public services. Not delineating corruption from the fabric of daily life, the discussion centres around a broad framework on how to go about addressing corruption from different perspectives-how the government should tackle it, what initiatives citizens and civil society should take and how the news media could explore a proactive and contributing role. In fact, the book says that the media is capable of covering corruption with a direct objective of curbing it. Thus, the fight against corruption has to be strategic, focused and multipronged. Good Governance talks about the pertinent problem of creating sustained public pressure for change, the emphasis being on the proactive need for change.


The book is a notable contribution to the subject of bribery and graft in public services and its effect on citizens...provides alternative solutions to curb the effect of graft in society. -- The Financial Express, 12 May 2013

About the Author

N Bhaskara Rao is Founder-Chairman of Centre for Media Studies (CMS) and also Founder-Chairman of Marketing and Development Research Associates (MDRA), a prestigious market research and forecasting outfit. He is a pioneer in social research in India and an eminent mass communication expert with over 40 years of distinguished background. Earlier, he had built up Operations Research Group (ORG) as its CEO. Dr Rao was also an expert member of government's high-level committee to draft National Population Policy with Dr M. S. Swaminathan and an expert-member of the committee to reorganize media units of Information and Broadcasting Ministry under the chairmanship of late G. Parthsarthy. Earlier, he was also involved as a member of a high-level Standing Advisory Committee of the Information and Broadcasting Ministry. Some of his works include Controlled Mass Communication in Interstate Conflicts (1970), India 2021 (1985), Marketing Communication: Perspectives into 2020 (1995), and Social Impact of Mass Media (1996).

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Book Info

Publication date

4th February 2013


N. Bhaskara Rao

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SAGE Publications India Pvt Ltd


332 pages


Public administration
Political corruption



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