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by Peter Zec
Part of the International Yearbook Brands & Communication Design Series
The International Yearbook Brands & Communication Design shows powerful brand- and communication-centred works and projects by design studios and companies focused on communication campaigns. Volume 1 contains the brand-centered chapters, such as Red Dot: Agency of the Year, brands, brand design & identity, corporate design & identity, annual reports, advertising, packaging design, fair stands and retail design. Volume 2 is dedicated to communication design-centred works and projects, such as publishing & print media, posters, typography, illustrations, sound design, film & animation, online, apps, interface & user experience design and spatial communication. The creative brains behind the best product ideas are the winners of the honorary titles, 'Red Dot: Agency of the Year' and several 'Red Dot: Brands of the Year', and are given a special place in the design yearbook.
Professor Dr. Peter Zec, born 1956, is an international well-known design expert. He is the founder and CEO of Red Dot. He has been active for over 25 years as a communications and design consultant for numerous companies and lectures throughout the world in design-relevant topics. As an expert on the international design scene he is the publisher of the Red Dot Design Yearbook and the International Yearbook Brand & Communication Design. He has published the following books among others: Informationsdesign (1988), Design goes virtual! (1996), German Design Standards (1997; 2005), Designing Success (1999), Good Design (2000), Hall of Fame. Companies Searching for Excellence in Design (2003; 2007), Return on Ideas ...More About Peter Zec