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Customer Relationship Management Im Krankenhaus Empirische Uberprufung Eines Kundenwertmodells Fur Niedergelassene Arzte by Dirk Heinrich
  

Customer Relationship Management Im Krankenhaus Empirische Uberprufung Eines Kundenwertmodells Fur Niedergelassene Arzte

Part of the Marktorientiertes Management Series

Synopsis

Customer Relationship Management Im Krankenhaus Empirische Uberprufung Eines Kundenwertmodells Fur Niedergelassene Arzte by Dirk Heinrich

Dirk Heinrich entwickelt ein Kundenwertmodell fur niedergelassene Arzte und operationalisiert es fur ein spezifisches Krankenhaus, bevor er Handlungsempfehlungen fur das Krankenhausmanagement ableitet.

About the Author

Dr. Dirk Heinrich promovierte bei Univ.-Prof. Dr. Michael Lingenfelder am Lehrstuhl fur Marketing und Handelsbetriebslehre der Philipps-Universitat Marburg. Zurzeit arbeitet er als Projektleiter bei einer der weltweit fuhrenden Strategieberatungen in Munchen.

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Book Info

Publication date

15th March 2011

Author

Dirk Heinrich

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Publisher

GWV Fachverlage GmbH an imprint of Springer Fachmedien Wiesbaden

Format

Paperback

Categories

Health economics

ISBN

9783834927781

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