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Erfolgsfaktoren Neuer Produkte by Holger Ernst


Erfolgsfaktoren Neuer Produkte by Holger Ernst

Holger Ernst analysiert Erfolgsfaktoren neuer Produkte unter Berucksichtigung von Informanteneinflussen auf der Basis einer Mehrpersonenbefragung in deutschen Unternehmen im Rahmen des Innovationserfolgs-Panels.

About the Author

Prof. Dr. Holger Ernst ist Inhaber des Lehrstuhls fur Betriebswirtschaftslehre, insbesondere Technologie- und Innovationsmanagement, an der Wissenschaftlichen Hochschule fur Unternehmensfuhrung (WHU) in Vallendar.

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Book Info

Publication date

27th September 2001


Holger Ernst

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Deutscher Universitats-Verlag


393 pages


Business & management



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