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Markenkompetenz by Karsten Willrodt
  

Synopsis

Markenkompetenz by Karsten Willrodt

Karsten Willrodt entwickelt einen integrierten Ansatz zum Markenmanagement. Basierend auf einer empirischen Untersuchung im Industrieguterbereich analysiert der Autor die Einflussgrossen und Zusammenhange auf die Kompetenzwahrnehmung von Marken.

About the Author

Dr. Karsten Willrodt ist wissenschaftlicher Mitarbeiter von Prof. Dr. Dr. h.c. Gunter Specht am Lehrstuhl fur Technologiemanagement & Marketing der Technischen Universitat Darmstadt.

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Book Info

Publication date

10th December 2004

Author

Karsten Willrodt

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Publisher

Deutscher Universitats-Verlag

Format

Paperback
244 pages

Categories

Sales & marketing

ISBN

9783824482764

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