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Strategische Fruhaufklarung by Martin Roll


Strategische Fruhaufklarung by Martin Roll

Martin Roll erlautert, warum eine offene und teilweise informell gestaltete Fruhaufklarung zielfuhrender ist als stark strukturierte Systeme, und gibt konkrete Empfehlungen zum Aufbau einer strategischen Fruhaufklarung in Airlines verschiedener Grosse und in Unternehmen im Allgemeinen.

About the Author

Dr. Martin Roll promovierte bei Prof. Dr. Jurgen Weber am Lehrstuhl fur Controlling der Wissenschaftlichen Hochschule fur Unternehmensfuhrung (WHU) in Vallendar. Er ist Teamleiter im Global Industry Management, Lufthansa Cargo AG in Frankfurt.

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Book Info

Publication date

29th November 2004


Martin Roll

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Deutscher Universitats-Verlag


347 pages


Management & management techniques
Business strategy



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