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Mehrpersonen-Preisdifferenzierung by Gerd Wilger



Mehrpersonen-Preisdifferenzierung by Gerd Wilger

Gerd Wilger entwickelt einen Entscheidungsrahmen der Mehrpersonen-Preisdifferenzierung, in den okonomische, verhaltenswissenschaftliche und preispsychologische Aspekte einfliessen. Besonderen Wert legt er auf die Messung der Zahlungsbereitschaft und der Preissensitivitat von Gruppen.

About the Author

Dr. Gerd Wilger promovierte bei Prof. Dr. Dr. h.c. Gunter Beuermann am Seminar fur Allgemeine Betriebswirtschaftslehre und Operations Research der Universitat zu Koln. Er ist Vorstand der exeo Strategic Consulting AG Bonn.

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Book Info

Publication date

27th May 2004


Gerd Wilger

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Deutscher Universitats-Verlag


328 pages


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