rebus 30th anniversary books of the month
Search our site
Are You Sleeping by Kathleen Barber Read the opening extract of the brand new Kathleen Barber book before its publication on 27/12/2017

Strategische Produktgestaltung by Dirk Schmidt-Gallas
  

Synopsis

Strategische Produktgestaltung by Dirk Schmidt-Gallas

Dirk Schmidt-Gallas verbindet Erkenntnisse aus der Managementforschung mit verhaltenswissenschaftlichen Ansatzen des Marketing und entwickelt ein Modell zur Integration der strategischen Rahmenbedingungen des Unternehmens in die Produktgestaltung.

About the Author

Dr. Dirk Schmidt-Gallas promovierte bei Prof. Dr. Andreas Herrmann am Lehrstuhl fur Marketing der Universitat Mainz. Er ist Senior Consultant bei Simon Kucher & Partners Strategy & Marketing Consultants in Bonn.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

12th December 2003

Author

Dirk Schmidt-Gallas

More books by Dirk Schmidt-Gallas
Author 'Like for Like'
    recommendations

Publisher

Deutscher Universitats-Verlag

Format

Paperback
361 pages

Categories

Sales & marketing
Business strategy

ISBN

9783824479948

Lovereading does a stella job in promoting both new and established authors.

Iris Clements

Their sending me my first book to review 18 months ago re-awakened my fondness for reading, since then I have purchased some real gems.

Barry Griffiths

Lovereading has given me the opportunity to delve into new and exciting worlds of authors who I would never have tried before.

Glynis Elliott

Lovereading is not only an amazing site, but it's one of my very favourites. It's like visiting a fascinating bookstore, but better.

Rebecca Jayne Barrett

Love books. Love reading. Love reading books. And, here's the trick. Here's a website which caters for people like me.

Ian Harvey-brown

It has opened my eyes to different authors and genres. Just log on and try, you will be surprised and not want for reading material again.

Jocelyn Garvey

Lovereading is a world of books. It has everything you need from new to old and much loved classic books. It even give you recommendations!

Kate Thurston

I love the honest opinions, recommendations for every genre and every reader, wish lists and Like for Like.

Amrita Dasgupta

Lovereading4kids

Lovereading4schools