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Strategische Produktgestaltung by Dirk Schmidt-Gallas


Strategische Produktgestaltung by Dirk Schmidt-Gallas

Dirk Schmidt-Gallas verbindet Erkenntnisse aus der Managementforschung mit verhaltenswissenschaftlichen Ansatzen des Marketing und entwickelt ein Modell zur Integration der strategischen Rahmenbedingungen des Unternehmens in die Produktgestaltung.

About the Author

Dr. Dirk Schmidt-Gallas promovierte bei Prof. Dr. Andreas Herrmann am Lehrstuhl fur Marketing der Universitat Mainz. Er ist Senior Consultant bei Simon Kucher & Partners Strategy & Marketing Consultants in Bonn.

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Book Info

Publication date

12th December 2003


Dirk Schmidt-Gallas

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Deutscher Universitats-Verlag


361 pages


Sales & marketing
Business strategy



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