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Strategische Produktgestaltung by Dirk Schmidt-Gallas
  

Synopsis

Strategische Produktgestaltung by Dirk Schmidt-Gallas

Dirk Schmidt-Gallas verbindet Erkenntnisse aus der Managementforschung mit verhaltenswissenschaftlichen Ansatzen des Marketing und entwickelt ein Modell zur Integration der strategischen Rahmenbedingungen des Unternehmens in die Produktgestaltung.

About the Author

Dr. Dirk Schmidt-Gallas promovierte bei Prof. Dr. Andreas Herrmann am Lehrstuhl fur Marketing der Universitat Mainz. Er ist Senior Consultant bei Simon Kucher & Partners Strategy & Marketing Consultants in Bonn.

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Book Info

Publication date

12th December 2003

Author

Dirk Schmidt-Gallas

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Publisher

Deutscher Universitats-Verlag

Format

Paperback
361 pages

Categories

Sales & marketing
Business strategy

ISBN

9783824479948

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