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Unsicherheit des Nachfragers bei Wiederholungskaufen by Peter Billen

Unsicherheit des Nachfragers bei Wiederholungskaufen

Part of the Marketing und Neue Institutionenokonomik Series


Unsicherheit des Nachfragers bei Wiederholungskaufen by Peter Billen

Peter Billen entwickelt einen Erklarungsansatz fur die Wahrnehmung von Unsicherheit und die Informationsaktivitaten des Nachfragers bei Wiederholungskaufen und stellt eine Verbindung zwischen der okonomischen Theorie und den Verhaltenswissenschaften her.

About the Author

Dr. Peter Billen ist Habilitand an der Professur fur Marketing, Innovation und E-Business der Universitat Trier, an der er auch promovierte.

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Book Info

Publication date

12th December 2003


Peter Billen

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Deutscher Universitats-Verlag


349 pages


Sales & marketing



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