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Risikoverhalten Privater Kapitalanleger

by Martina Steul

Part of the Forschungsgruppe Konsum Und Verhalten Series

Risikoverhalten Privater Kapitalanleger Synopsis

Martina Steul legt den Behavioral-Finance-Ansatz zugrunde und zieht psychologische Erkenntnisse zur Erklarung des Risikoverhaltens privater Anleger heran. Auf dieser Basis wird ein Risikoverhaltensmodell entwickelt und experimentelle Untersuchungen durchgefuhrt.

Book Information

ISBN: 9783824479658
Publication date: 26th November 2003
Author: Martina Steul
Publisher: Deutscher Universitats-Verlag
Format: Paperback / softback
Pagination: 316 pages
Categories: Finance, Sales & marketing,

About Martina Steul

Dr. Martina Steul promovierte bei Prof. Dr. Klaus Peter Kaas am Lehrstuhl fur Marketing I der Universitat Frankfurt a. M.

More About Martina Steul

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