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Risikoverhalten Privater Kapitalanleger by Martina Steul

Risikoverhalten Privater Kapitalanleger

Part of the Forschungsgruppe Konsum Und Verhalten Series


Risikoverhalten Privater Kapitalanleger by Martina Steul

Martina Steul legt den Behavioral-Finance-Ansatz zugrunde und zieht psychologische Erkenntnisse zur Erklarung des Risikoverhaltens privater Anleger heran. Auf dieser Basis wird ein Risikoverhaltensmodell entwickelt und experimentelle Untersuchungen durchgefuhrt.

About the Author

Dr. Martina Steul promovierte bei Prof. Dr. Klaus Peter Kaas am Lehrstuhl fur Marketing I der Universitat Frankfurt a. M.

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Book Info

Publication date

26th November 2003


Martina Steul

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Deutscher Universitats-Verlag


316 pages


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