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Faktoren des Markterfolges im Online-Handel by Torsten Olderog
  

Faktoren des Markterfolges im Online-Handel

Synopsis

Faktoren des Markterfolges im Online-Handel by Torsten Olderog

Torsten Olderog prasentiert einen umfassenden Marketing-Ansatz fur den Online-Handel, der es Unternehmen ermoglicht, aus den vielen Moglichkeiten einen erfolgversprechenden Mix zusammenzustellen.

About the Author

Dr. Torsten Olderog war wissenschaftlicher Mitarbeiter von Prof. Dr. Bernd W. Wirtz am Lehrstuhl fur Unternehmensfuhrung und Unternehmensentwicklung der Universitat Witten/Herdecke. Er ist als freier Unternehmensberater und Trainer tatig.

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Book Info

Publication date

30th July 2003

Author

Torsten Olderog

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Publisher

Deutscher Universitats-Verlag

Format

Paperback
425 pages

Categories

Sales & marketing

ISBN

9783824478859

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