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Faktoren des Markterfolges im Online-Handel by Torsten Olderog

Faktoren des Markterfolges im Online-Handel


Faktoren des Markterfolges im Online-Handel by Torsten Olderog

Torsten Olderog prasentiert einen umfassenden Marketing-Ansatz fur den Online-Handel, der es Unternehmen ermoglicht, aus den vielen Moglichkeiten einen erfolgversprechenden Mix zusammenzustellen.

About the Author

Dr. Torsten Olderog war wissenschaftlicher Mitarbeiter von Prof. Dr. Bernd W. Wirtz am Lehrstuhl fur Unternehmensfuhrung und Unternehmensentwicklung der Universitat Witten/Herdecke. Er ist als freier Unternehmensberater und Trainer tatig.

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Book Info

Publication date

30th July 2003


Torsten Olderog

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Deutscher Universitats-Verlag


425 pages


Sales & marketing



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