Are you between 5 and 25? If so, enter the Wicked Young Writer Awards NOW - click here for details...

Search our site
Last Letter from Istanbul by Lucy Foley Read the opening extract of the brand new Lucy Foley book before its publication on 19/03/2018

Internetnutzung aus Konsumentensicht by Oliver Roll
  

Internetnutzung aus Konsumentensicht

Synopsis

Internetnutzung aus Konsumentensicht by Oliver Roll

Oliver Roll setzt sich mit dem qualitativ-interpretierenden Ansatz als Methode zur Erklarung des Konsumentenverhaltens auseinander. Er zeigt, wie der Ansatz mit der Handlungstheorie vernetzt ist und wie mit Hilfe offener Fragen die subjektiven Sichtweisen der Internetnutzer rekonstruiert werden konnen.

About the Author

Dr. Oliver Roll promovierte bei Prof. Dr. Cornelia Zanger am Lehrstuhl fur Marketing und Handelsbetriebslehre der TU Chemnitz. Er ist Consultant bei Simon-Kucher & Partners, Strategy & Marketing Consultants, in Bonn.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

23rd September 2003

Author

Oliver Roll

More books by Oliver Roll
Author 'Like for Like'
    recommendations

Publisher

Deutscher Universitats-Verlag

Format

Paperback
288 pages

Categories

Sales & marketing

ISBN

9783824478613

A well laid out site, I love the fact that is separates paranormal fiction from fantasy and horror, which other sites don't.

Jen Rainbow

Lovereading is a wonderful way to expand my literary horizons, discover inspiring authors & get the chance to read new novels first. #loveit

Zarina de Ruiter

With literary excellence, humour and drama, Lovereading's got value and is a real stress-calmer!

Siobhan McDowell

I recommend Lovereading because you get honest reviews on a whole range of genres-there's something for everyone. It's the only site I need.

Sian Spinney

At Lovereading there are fabulous books available in every genre, with great reviews to help you pick the right book for you.

Teresa O'Halloran

Lovereading takes the guesswork out of finding your next read with "if you like you'll love" and extracts to help with your decision.

Sarah Bruch

It's information about new books so, for a book lover like me, what's not to like!

Joan Hill

Lovereading tells me about new books before they hit the shelves, lets me find other authors I may like and has great prize draws!

Sheila Dale

Lovereading4kids

Lovereading4schools