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Preismanagement fur Telekommunikationsdienstleistungen by Cornelia Schon-Peterson
  

Synopsis

Preismanagement fur Telekommunikationsdienstleistungen by Cornelia Schon-Peterson

Cornelia Schon-Peterson entwickelt Modelle und Methoden zur optimalen Gestaltung zweiteiliger und innovativer, multiattributiver Tarife. Diese bilden die Grundlage eines Decision-Support-Systems, dessen Leistungsfahigkeit und Praxistauglichkeit im Rahmen eines integrierten Preismanagements in einer Fallstudie demonstriert wird.

About the Author

Dr. Cornelia Schon-Peterson ist wissenschaftliche Assistentin bei Prof. Dr. Klaus Neumann am Institut fur Wirtschaftstheorie und Operations Research der Universitat Karlsruhe (TH) und Dozentin.

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Book Info

Publication date

27th May 2003

Author

Cornelia Schon-Peterson

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Publisher

Deutscher Universitats-Verlag

Format

Paperback
180 pages

Categories

Sales & marketing
Operational research

ISBN

9783824478514

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