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Kundenorientierung im Innovationsprozess by Sybille Reichart

Kundenorientierung im Innovationsprozess


Kundenorientierung im Innovationsprozess by Sybille Reichart

Auf der Basis einer umfangreichen empirischen Untersuchung in einem weltweit tatigen Konzern zeigt Sybille V. Reichart, welche Gestaltung des Kontakts mit dem Kunden hinsichtlich Zeitpunkt, Umfang, Inhalt und Methoden zum Innovationserfolg beitragt.

About the Author

Dr. Sybille V. Reichart promovierte bei Prof. Dr. Dieter Frey am Lehrstuhl fur Sozialpsychologie der Universitat Munchen. Sie ist Mitarbeiterin der Siemens AG im Geschaftsbereich Information and Communication Networks.

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Book Info

Publication date

29th July 2002


Sybille Reichart

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Deutscher Universitats-Verlag


371 pages




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