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Kundenorientierung im Innovationsprozess by Sybille Reichart
  

Kundenorientierung im Innovationsprozess

Synopsis

Kundenorientierung im Innovationsprozess by Sybille Reichart

Auf der Basis einer umfangreichen empirischen Untersuchung in einem weltweit tatigen Konzern zeigt Sybille V. Reichart, welche Gestaltung des Kontakts mit dem Kunden hinsichtlich Zeitpunkt, Umfang, Inhalt und Methoden zum Innovationserfolg beitragt.

About the Author

Dr. Sybille V. Reichart promovierte bei Prof. Dr. Dieter Frey am Lehrstuhl fur Sozialpsychologie der Universitat Munchen. Sie ist Mitarbeiterin der Siemens AG im Geschaftsbereich Information and Communication Networks.

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Book Info

Publication date

29th July 2002

Author

Sybille Reichart

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Publisher

Deutscher Universitats-Verlag

Format

Paperback
371 pages

Categories


ISBN

9783824476671

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