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Marketing fur Virtuelle Markte by Lars Tutt

Marketing fur Virtuelle Markte


Marketing fur Virtuelle Markte by Lars Tutt

Lars Tutt untersucht sowohl Aspekte des strategischen Marketing als auch die klassischen Marketing-Instrumentalbereiche Produkt-, Preis-, Distributions- und Kommunikationspolitik vor dem Hintergrund virtueller Markte.

About the Author

Lars Tutt promovierte bei Professor Dr. Heribert Schatz am Institut fur Politikwissenschaft der Gerhard-Mercator-Universitat Duisburg. Er ist Director Internal Communications/Event Management der DirectGroup Bertelsmann.

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Book Info

Publication date

28th March 2002


Lars Tutt

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Deutscher Universitats-Verlag


200 pages


Business & management



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