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Einfuhrung Innovativer Systemgeschafte by Andreas Eckhoff

Einfuhrung Innovativer Systemgeschafte

Part of the Forschungsgruppe Konsum Und Verhalten Series


Einfuhrung Innovativer Systemgeschafte by Andreas Eckhoff

Der Autor entwickelt einen Steuerungsansatz der interpersonellen Kommunikation, der es ermoglicht, die Erfolgswahrscheinlichkeit bei der Einfuhrung von innovativen Systemgeschaften zu erhohen.

About the Author

Dr. Andreas Eckhoff promovierte bei Prof. Dr. Volker Trommsdorff am Lehrstuhl fur Marketing der Technischen Universitat Berlin. Er ist heute bei der DaimlerChrysler AG als Manager im Bereich Strategie und Projekte tatig.

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Book Info

Publication date

27th September 2001


Andreas Eckhoff

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Deutscher Universitats-Verlag


362 pages


Business & management



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