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Customer Focus Assessment by Thomas Bauerle


Customer Focus Assessment by Thomas Bauerle

Ausgehend von einer fundierten Analyse wissenschaftlicher Konzepte zur Kundenorientierung sowie zur Messung von Kundenzufriedenheit und -bindung entwickelt Thomas Bauerle einen Kriterienkatalog, der wesentliche Themenbereiche beinhaltet und Unternehmen ermoglicht zu bewerten, ob sie sich tatsachlich auf einem erfolgreichen Weg befinden.

About the Author

Dr. Thomas Bauerle ist wissenschaftlicher Mitarbeiter im Bereich Industrie und Dienstleistung des Forschungsinstituts Technologie und Arbeit an der Universitat Kaiserslautern und Vorstandsmitglied dieses Institutes.

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Book Info

Publication date

30th October 2000


Thomas Bauerle

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Deutscher Universitats-Verlag


356 pages


Business & management



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