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Customer Focus Assessment by Thomas Bauerle
  

Synopsis

Customer Focus Assessment by Thomas Bauerle

Ausgehend von einer fundierten Analyse wissenschaftlicher Konzepte zur Kundenorientierung sowie zur Messung von Kundenzufriedenheit und -bindung entwickelt Thomas Bauerle einen Kriterienkatalog, der wesentliche Themenbereiche beinhaltet und Unternehmen ermoglicht zu bewerten, ob sie sich tatsachlich auf einem erfolgreichen Weg befinden.

About the Author

Dr. Thomas Bauerle ist wissenschaftlicher Mitarbeiter im Bereich Industrie und Dienstleistung des Forschungsinstituts Technologie und Arbeit an der Universitat Kaiserslautern und Vorstandsmitglied dieses Institutes.

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Book Info

Publication date

30th October 2000

Author

Thomas Bauerle

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    recommendations

Publisher

Deutscher Universitats-Verlag

Format

Paperback
356 pages

Categories

Business & management

ISBN

9783824472604

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