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Erfolgsfaktoren im Fundraising von Nonprofit-Organisationen by Michael Urselmann

Erfolgsfaktoren im Fundraising von Nonprofit-Organisationen

Part of the Npo-Management Series


Erfolgsfaktoren im Fundraising von Nonprofit-Organisationen by Michael Urselmann

Auf der Grundlage einer umfangreichen empirischen Untersuchung von 100 Organisationen analysiert Michael Urselmann zentrale Erfolgsfaktoren des Fundraising von Nonprofit-Organisationen. Der Autor gibt konkrete, praxisorientierte Handlungsempfehlungen fur eine professionelle Gestaltung der Mittelbeschaffung.

About the Author

Prof. Dr. oec. Michael Urselmann lehrt Sozialmanagement am Institut fur angewandtes Management und Organisation in der Sozialen Arbeit der FH Koln.

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Book Info

Publication date

1st March 1998


Michael Urselmann

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Deutscher Universitats-Verlag


349 pages


Sales & marketing
Non-profitmaking organizations



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