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Das Internet als Distributionskanal by Stephanie Gerdes


Das Internet als Distributionskanal by Stephanie Gerdes

Am Beispiel ausgewahlter Pilotprojekte zeigt Stephanie Gerdes auf, dass Breitband den Online-Handel nicht revolutionieren, die Vorteile des Internets aber wesentlich verstarken wird.

About the Author

Dr. Stephanie Gerdes promovierte bei Prof. Dr. Ursula Weisenfeld am Lehrstuhl fur Marketing und Technologiemanagement der Universitat Luneburg. Sie ist als Unternehmensberaterin fur McKinsey & Company, Inc. in Hamburg tatig.

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Book Info

Publication date

20th March 2003


Stephanie Gerdes

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Deutscher Universitats-Verlag


332 pages


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